The Worst Advice You’ve Ever Heard about Starting a Coaching or Consulting Business.
Rare is the day when I’m not flagged down in the street and asked the following question*:
JJ, What’s the worst piece of advice you’ve ever heard about starting a coaching or consulting business?
And every time I respond the same way.
What an excellent question, I say. The worst piece of advice I’ve heard about starting a business of this kind is…
“Build it and they will come.”
Sounds great, doesn’t it?
“Build it and they will come.”
It has a great ring to it.
There’s only one problem with it.
(It’s a big problem.)
It’s this…
They won’t come.
You might be the greatest life coach in the world. You might have splashed out on the flashiest website the world has ever seen. Your business card might be so beautiful it makes you cry, BUT…
…if people don’t know who you are, they’re not going to come looking for you.
If you’re struggling to get enough clients you should have one priority and one priority only.
And that’s getting more clients.
Marketing your coaching business is the single most important thing you could be doing.
If you have no clients then nothing else matters. Not your training. Not your qualification. Not your website. Not this article right here.
Why are you still reading? Go! 
JJ Jalopy.
P.S. Don’t believe me? Check this out.
* This may not be entirely representative of reality.
Comment by John Ho
24 September 2009
Marketing is always the key to success in business.
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion
Comment by Lynn Lane
24 September 2009
JJ,
A great post and right at the heart of building a coaching business or any business. Well done.
Lynn Lane
http://www.Warriorofsuccess.com
Lynn Lane´s last blog ..Never Quit?
Comment by Las Vegas Baby Boomer Dating Expert
24 September 2009
Hey hey Mr. JJ. Indeed that is SO true.
If you are meeting THEIR needs and meeting them where THEY are.
don’t matter none no how
how fantastic you are
great coaching advise!
Best regards,
Happy Dating and Relationships,
April Braswell
Single Baby Boomer Dating Success Expert
Comment by Steve Chambers
26 September 2009
JJ,
You’re spot on. Marketing needs to come first and foremost in any business. Good post.
Steve Chambers
Business to Business Sales Trainer
Comment by Lisa McLellan
26 September 2009
“If you build it they will come????” Yikes! You’re right, that has to be the worst advice for starting a coaching or consulting business.
Lisa McLellan
Child Care Expert,
Babysitting Services, Babysitting Tips, Babysitters, Nannies
Comment by Anthony Lemme
30 September 2009
Definitely at the top of the bad advice list fo sho! People do it anyway and often scratch their heads afterwards. Go figure!
Anthony
http://www.anthonylemme.com
Anthony Lemme´s last blog ..Mahamudra with Khenpo Karthar Rinpoche in Columbus
Comment by Darryl Pace
1 October 2009
Indeed, great advice! Marketing is the key to business success.
Health, Fitness for Working People — Darryl Pace
Comment by JJ Jalopy
4 October 2009
@All – Thanks guys. Been away from the keys for a while. Great to see all your comments.