More Readers’ Niche Questions – How do I identify with my niche?
Hey Dude(tte). High five!
I’m back on the train, returning from a wonderful weekend with my parents in the countryside. It always feels relaxing to get away from the city for a while.
We’re returning this afternoon for our friend Ellie’s karaoke birthday party. There’ll be party food, lots of wine, Abba and glittery cowboy hats.
Not quite so relaxing…
…but a lot of fun!
I love karaoke. My friends usually wind up wrestling the microphone away from me so they can have a go.
Yes, I have been known to do this before.
Mrs. Jalopy doesn’t seem to enjoy my singing quite so much…
Right… This week has been truly nichetastic! I’ve used the word niche more often than is recommended or considered normal in polite company.
But that’s because I believe it’s super important to define and identify with your niche market.
So today I’m going to tackle another reader’s niche question…
JJ. I’ve picked a niche market to target, and I’ve created a simple representation of my average customer as you suggested, but I’m having trouble identifying with my customer. Do you have any tips on how I can get inside my prospective customer’s head?
This is a great question!
I realise now that it’s something I glossed over somewhat when we discussed this in the context of my business.
It is relatively easy to identify with your niche if you are already involved in that niche. It is even easier if your prospective customer is essentially a past version of you, before you solved some of your own problems.
But what if you are new to the niche? How can you identify with something you have never experienced yourself?
Well… I’m going to be answering this one in the second edition of my Jalopy Gang newsletter, which will hit your email box around midnight tonight (if you live on the East Coast.)
I’m going to share with you my secret niche-finding magic bullet! This is a veritable magic dowsing rod for finding profitable and untapped niche markets!
To be sure not to miss out, why not pop your name and email address into the boxes below?
You’ll be glad you did! It has been described (by me) as the greatest e-zine ever written!
See you then,
JJ Jalopy.
Comment by Dan Waldron
3 May 2009
A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks
Comment by Steve Chambers
3 May 2009
Since I enjoy getting into someone’s head to mess around a little bit I can’t wait to hear more.
Have fun singing!
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Comment by Rob Northrup
3 May 2009
Great way to build your mailing list…
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
Comment by Don Shepherd
3 May 2009
JJ you are the king of shameless self promotion.
looking forward to the newsletter.
Don Shepherd
Fishing Central Oregon
Comment by Pam Schulz
3 May 2009
Looking forward to learning about how to find my “niche!” Enjoy the party! Wish Ellie a Happy Birthday!
Pam
Invest in Your Future
Comment by Bob Kaufer
3 May 2009
I am on your list and waiting for #2.
Bob Kaufer
Z Health For Life
Comment by Christian Haller
4 May 2009
I’ve been going to Japan six times a year for 15 years. Never so much have been in a karaoke place or even a Big Echo. Would rather have my finger nails pulled out with pliers.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
Comment by jc mackenzie
4 May 2009
JJ,
Waiting for the newsletter!
Thanks
JC
JCMACKENZIE.COM
Butterfly Marketing
Comment by Lynn Lane
4 May 2009
JJ,
I’m looking for that newsletter. I know that I will learn more.
Lynn Lane
Success Strategies For Life
Success Today
Comment by Online Dating Advise and Tips
4 May 2009
I love how as a coach you leverage and work in Karaoke into your examples here. Love it. Indeed, it is such a popular activity for both singles and married people to participate it. and keep the FUN in your romantic and professional relationships.
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Counseling Support seminar, Henderson, Las Vegas
Comment by Avery
4 May 2009
Happy Birthday to Ellie!
… It’s the eye of the tiger, it’s the thrill of the fight!…
Comment by Sonya Lenzo
4 May 2009
one way we used to get in our customers heads was to “volunteer” to work for them for a day…
SunnyMarie
http://www.sunnymarie.com
http://www.sunnymarie.wordpress.com
Comment by Duane Cunningham
4 May 2009
Hi JJ,
Nothing like a bit of shameless self indulgent promotion! Isn’t that the niche we are in??
Duane
Super-ADVANCED Influence & Persuasion Training Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
Discover Secret Persuading Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Coach Duane Cunningham!
Comment by Philip Graves
4 May 2009
Great lead in to your Ezine… of course, I’m long since signed up.
Philip Graves
Find the latest consumer behaviour articles
from the author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”
Comment by Yann Vernier - ProfitsTactics.com
4 May 2009
Ha, just got the second edition of Jalopy Gang – as cool as the blog!
All the best,
Yann
How to Get Organized, Stop Procrastinating, and Set Goals for Small Business Success
Comment by Susan
4 May 2009
Naturally, I’ve signed up
Sue Crutcher, Baby Steps to Success Expert
Comment by John Ho
4 May 2009
JJ,
I’ve read your latest newsletter. You organize it pretty well and leverage off your blogs as well.
Great works!
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (Money Page)
Comment by Lisa McLellan
4 May 2009
I love karaoke when other people do it – you wouldn’t catch me with a microphone!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Comment by Darryl Pace
4 May 2009
I’ve never done karaoke, but it appears that it would be loads of fun.
Great way to generate interest in your newsletter.
Health, Fitness — Darryl Pace
Fitness Product Review
Comment by Pat Becker
4 May 2009
Kewl – You got me to opt in. I know from reading your blog posts I’m going to get what I need to know about identifying with the people in my niche in your newsletter.
Pat
Internet Dollars for Business Owners
Comment by mark mallen
5 May 2009
JJ, you need to break out of your shell and get more confidence.
I am already a subscriber and have enjoyed your valuable info.
Mark
small business marketing
ice cream store marketing
Comment by David Power
6 May 2009
Can yo do warerloo in French??? thats what I had to do last time I was on the karaoke
David Power’s Hour”
Expert in Medical Hypnosis, Success Thinking and Practical Parenting