Marketing your blog and getting people to fall in love with you!
How to become a coach. With Coaching Marketing Expert JJ Jalopy.
Hi there!
Happy Mothers’ Day!
Hope you had a fantastic weekend.
I’ve just returned back to the city from a wedding in the countryside.
I love a good wedding. Or as my friend Steve pointed out, what I really love is a good wedding reception. (We must have that Martini sometime soon, Steve.)
Now, as you know, I’m writing a book at the moment.
It’s obviously going to be brilliant, but that doesn’t really matter if no-one reads it.
So how do I get people to find me, take the time to find out about me, realize I’m a genius and fall in love with me for my modesty, good looks, charm and business expertise?
Well I guess the first thing I need is a bigger picture of my happy smiling face on my website! I’ve been meaning to get around to that for ages…
…But more importantly, I need a marketing plan much like the Coaching Marketing Blueprint I have been sharing with you over the last couple of weeks.
And of course, this here blog is all part of that evil plan! <<Insert evil laugh here>>
Now, if you’re new to the internet and you’ve been following along with my series on Marketing your Coaching Business then what I’m about to talk about may seem like a massive jump into the realm of the of the unknown.
But I’m going to talk about it anyway, because that’s what I feel like talking about today. And I’m tired. And you should always let a tired person do what they want, or they’ll get grumpy.
I can be good at grumpy!
Right… so this blog forms part of my evil plan to get the internet to fall in love with me and buy my book. You know this because I just told you. But how exactly does this work?
Well my blog is useful for a number of reasons:
- People searching for information on marketing their coaching business more successfully may find me and become interested in my writing.
- Other bloggers may dig my writing and link to me, making it easier for more people to find me
- It helps to build my reputation as an authority in the coaching marketing niche
- It’s an informal forum in which I can be myself, which means that…
- I can build my relationship with my readers
- I can build relationships with other bloggers and businesses
- I grow a large repository of useful and relevant written content
- I get valuable feedback on my writing and ideas and inspiration from comments, linkbacks etc.
I could go on and on and on. But a list of poorly elaborated bullet points does not a good post make.
Suffice to say, having this blog is a very good thing and an important part of the JJ Jalopy marketing plan.
If you follow the marketing plan I use with my coaching clients then it will soon be a part of yours too.
Now, on the train back from the countryside I was reading an awesome book by Naomi Dunford and Dave Navarro (no, not the guitarist dude) called How to Launch the **** out of Your Ebook. Yep, the name was what attracted me to it!
It’s a great book. Really awesome. You can find out more about it here. And if you buy it then I get half of the book price, thanks to another awesome concept called affiliate marketing, which we’ll be discussing when we get a little further in our Coaching Marketing Blueprint.
Well something in the book caught my eye, and it was this:
Blogging is not complex – it’s about 20% writing good content and 80% getting the word out (seriously.)
Hmmm, I thought.
And I scratched my chin, as that is the internationally-recognized symbol of a good ponder.
Do I spend 80% of my time networking, building traffic and getting the word out and 20% of my time writing content?
No, it’s more like 80% – 20% the other way round!
At least it has been, until I had my little ponder…
So how do I get the “word out” about my blog?
Well, inspired by my obnoxiously-titled favorite new book, here are some of the strategies I’ll be using to pull readers from other people’s audiences.
Sneaky, eh? 
Warning Bloggers. JJ is out to steal your readers!
I will contact competitors or bloggers on related subjects and ask to write guest posts.
The advantage to me here is massive. These bloggers have put in a lot of work building an audience that is receptive to the coaching market. If they fall in love with my writing and they follow a link back to my site and enjoy what they find there, then I have a new fan. Marvelous! (Note that all of these plans fall apart if my content sucks.)
So why would anyone let me do this? Surely they won’t welcome the competition?
Well, they might want to mix things up on their blog. They might just want someone else to write something for once so they don’t have to. If they’re a big time blogger then they’re probably not too bothered about the competition that lil’ ol’ me represents.
Little do they know… <<Evil Laugh>>
Another strategy is to do loads of useful and valuable commenting on the popular blogs in the coaching advice niche.
Up to now, I haven’t been doing enough of this because, quite frankly, it’s time consuming and a bit of a pain in the butt. But the networking and traffic-building payoffs can be massive. As long as I don’t insult too many people, it will help build my reputation in the eyes of readers and bloggers alike.
Posting on relevant discussion forums can make a massive difference too.
I don’t do this, but I should. If I set myself up as an authority on a couple of well-frequented relevant coaching forums, then this can only be a good thing. I’ll be testing this out in the next month or so and reporting back…
Social Media Networking is another thing really smart thing that I’m not doing that much of. Websites like facebook, MySpace, LinkedIn and Twitter make it very easy for people with similar interests to find each other. It’s a great networking tool, and something I’ll be talking about as I get more experience with these tools.
That’s a lot to be getting on with! Like a good investigative scientist, I’ll be testing out these strategies and monitoring their effect on my visitor traffic and subscriptions. I’ll report back with data. Now, where’s my lab coat?
Test your marketing strategies like a good scientist.
One final thing… if you’re observant you may have noticed that it is Sunday.
Sunday is the day that my awesome Jalopy Gang Newsletter hits your email box. This week we have a fantastic exclusive article about outsourcing, as well as all the usual value packed articles, fun and games and silly shenanigans. There’s also a super tasty treat at the end!
I have an incredibly discerning readership. So if you suck, please don’t bother signing up.
If you’re intelligent, creative, generous, sexy, and otherwise generally awesome then please join the gang by putting your name and email address in the boxes below.
Enjoy the rest of your weekend!
JJ Jalopy.
Comment by Yann Vernier - ProfitsTactics.com
10 May 2009
Looks like you now have an evil plan to get the word out about your super awesome blog on coaching marketing.
I really feel like a Martini now fro some reason…
All the best,
Yann
How to Get Organized, Stop Procrastinating, and Set Goals for Small Business Success
Comment by Steve Chambers
10 May 2009
Love the plan of action and I will probably buy the book when I’m ready to write mine.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Comment by Darryl Pace
10 May 2009
JJ,
There is a lot of good information in this blog. Good blog marketing ideas, and you end it with an effective request for the intelligent, sexy, and creative among us to sign up for your newsletter. Great post!
Health, Fitness — Darryl Pace
Fitness Product Review
Comment by Lynn Lane
10 May 2009
Evil JJ,
I love the plan. I know you will make it happen.
Lynn Lane
Success Strategies For Life
Success Today
Comment by Rob Northrup
10 May 2009
You are a devious one Mr Jalopy. Your plan for world domination is right on shed-yuel!
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
Comment by Bob Kaufer
11 May 2009
You are truly evil, I like that.
Bob Kaufer
Sign Up for My Free Neuro Performance E Course Here
Comment by Pam Schulz
11 May 2009
Coaching world domination today – world domination tomorrow! <> Good luck on your affiliate marketing venture. The book sounds great! So much to read – so little time…!
Pam
Invest in Your Future
Comment by jc mackenzie
11 May 2009
Thanks for some really good information.
Happy Mother’s Day!!
JC
JCMACKENZIE.COM
Making money-reviews
Comment by Duane Cunningham
11 May 2009
Hi JJ,
Awesome world domination plan coming soon to a cinema near you! I don’t know if you know my fellow Aussie known as the ‘tubby nerd’ Ed Dale but he has some awesome stuff in some of the areas your talking about if you haven’t check him out
Duane
Super-ADVANCED Persuasion Techniques & Influence Training Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
Discover Secret Persuading Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Expert Duane Cunningham!
Comment by Bereavement, Divorce, and Grief Counseling and Support, Henderson, Las Vegas, NV, Nevada
11 May 2009
Good wedding receptions, indeed! oooo, NICE martini.
Love your blog domination plan. go for it! your blog is great.
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Counseling Outreach Workshop Henderson, NV, Nevada, Las Vegas
Comment by John Ho
11 May 2009
JJ,
You’ve got some great ideas! Keep them up!
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (Money Page)
Comment by Philip Graves
11 May 2009
A fascinating book – was it really worth the price of admission (I’ve looked into it and it’s at the spendy end of Ebooks!)
Philip Graves
Consumer Behaviour Research
author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”
Comment by JJ Jalopy
11 May 2009
Hey Philip,
It is expensive, but it’s very good.
There’s nothing groundbreaking in there, but it’s very well put together and it has given me some great ideas that I wouldn’t have thought of on my own. I’ll doubtless be touching on a few of these in this blog when I get round to launching the **** out of my own eBook!
JJ
Comment by Anthony Lemme
12 May 2009
Launch like a motherblogger! I agree, I spend way too much time writing or thinking about writing but like you said, you don’t want to suck when they come knocking.
Anthony
The Most Powerful Personal Growth and Mind Develpment Tool on Earth
Comment by Don Shepherd
12 May 2009
Following along.. evil plans always make for good conversation.
Don Shepherd
Central Oregon Camphiker
Comment by Pat Becker
12 May 2009
Evil plans Ha! Sounds like a devilishly good and well, thought-out marketing plan to me and one you are already working on.
Pat
Internet Dollars for Business Owners
Comment by Lisa McLellan
13 May 2009
Looks like you have enough stuff on your blog already for a great ebook!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs