Comments on: Marketing 101. Features vs. Benefits as taught by hot sorority girls.

By: Micky Bulowski

Micky Bulowski — Fri, 30 Jul 2010 23:01:27 +0000

Oh, I see. It’s simply a cluster-fuck of rip-off merchants posing as “life coaches”. Sleep well, young lions, yours is a bright future. The Moral vs The Legal, someone else will always make this distinction so that your conscience will remain pure and, as long as the customer is always right i.e. money is always right (the de facto motto of an entire empire) you’ll inherit the entire earth. You can’t be beaten because, as soon as the wind changes, you’ll be professing your devotion to an entirely new set of Gods and ideals simply to maximize your chances of survival. Some might call it economic Darwinism but it’s not, there’s no such thing, it’s simply invertebrate greed dressed up as a pragmatic urge to survive, whatever the price.

Enjoy it, you Masters of the Universe. It won’t last long, nothing does.

By: Praise And Worship CD

Praise And Worship CD — Wed, 26 May 2010 05:30:26 +0000

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By: Lynn Lane

Lynn Lane — Sat, 05 Dec 2009 02:34:27 +0000

JJ,

Thanks for that. I’m running out to buy my new deodorant!!!

Lynn Lane

Success Strategies For Life
Lynn Lane´s last blog ..Christmas & Toastmasters International

By: JJ Jalopy

JJ Jalopy — Wed, 25 Nov 2009 22:02:22 +0000

@Rob – Thanks mate. Hope you enjoyed the beer!

@Martin – What a great summary of what’s important when it comes to selling. Thanks for dropping by!

By: Martin

Martin — Mon, 23 Nov 2009 10:49:36 +0000

You lost me at “Hot Sorority Girls”!!

People buy in different ways – their “buying strategies” may require some or all of their senses to be satisfied e.g. they may need to see what you’re selling and/or touch and feel it and/or or hear (about) it and/or smell or taste it (small the leather, lick the paintwork!!). Usually, but not always a customer will need to be convinced which is where features and benefits really come into their own. I also use Why? What? How? and What if?

Why = Benefits
What = Features
How = How easy it is to buy
What if = Downsides if you don’t buy and Upsides if you do

I don’t profess to be an expert salesperson, but this has worked for me.

Great post.

Martin Wright
Impact, Poise, Presenting
Martin´s last blog ..The 3V’s of Impact

By: Lisa McLellan

Lisa McLellan — Fri, 20 Nov 2009 02:27:56 +0000

I love Don’s comment!!!!

Great explanation and the examples of benefits and features are priceless. There is no question in my mind about this now.

Thanks JJ!

Lisa McLellan
Babysitting Services – Babysitter in your area

By: Rob Northrup

Rob Northrup — Wed, 18 Nov 2009 03:11:48 +0000

JJ,

This is great information and you made me snort beer out of my nose three times reading it. THanks a lot!

I am so glad that I finally have found a way to make your website appear, I had to reload IE to make it happen!

Seize the Day,

Rob
Sales Tactics For Small Business Owners
Rob Northrup´s last blog ..Trusted Supplier: The Ready Store

By: John Ho

John Ho — Mon, 16 Nov 2009 13:33:31 +0000

JJ,

You’re hilarious & funny, as always.

On a serious note for Features Vs Benefits:

Sell Benefits to layman;

but

Present features to experts;

John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

By: Steve Chambers

Steve Chambers — Mon, 16 Nov 2009 02:46:06 +0000

JJ:

As always, direct to the point and informative. This past week I was attending a trade show in Phoenix, AZ and made note that our booth displays were all features with zero benefits.

Very poor marketing from a company known for innovation and solutions.

Touting benefits rather than features means taking a risk. The risk being that the benefits we mention might not resonate with every person out there. When we mention a benefit we automatically disregard those people who are not interested in that particular benefit.

I think most marketing people like to list features and trust that the customer will fill in the benefit blank. Bad strategy.

Keep ‘em coming.

Steve Chambers

By: Las Vegas Boomer Dating Expert

Las Vegas Boomer Dating Expert — Sun, 15 Nov 2009 18:38:13 +0000

Hi JJ,

ROFL, as usual with reading your blog posts. I always enjoy how you utilize your dry wit in expressing yourself and teaching marketing and business lessons.

I particularly like the, “but you’re married, so you wouldn’t be interested in that….” because that was very covert messaging.

I always dress like that to go to my college classes. Well, now more for giving dating and relationship workshops. It’s important to accessorize well.

I think that I am more in touch with the benefits that people do want (certain dopamine sourced pleasures) and am totally fine with that. Sizzling Selling.

I hope Mrs. Jalopy fell off the coach giggling…

So what flavor ice cream was it?

24 hr store: you can get protection any hour of the day in case u….

Happy Dating and Relationships,

April Braswell
Single Boomer Dating Expert