Do you know what questions your customers want answered?

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Hey there!

I’m always banging on about how important it is to identify with the needs, pains and desires of your prospective customers, so that you can provide the solutions they want.

(Check out this article for some wonderfully practical advice on this.)

One of the very best ways to do this is to find out what questions your prospective customer is asking.

And the one of the easiest ways to do that is to find out what questions your customer is typing into the internet search engines.

You see, people often type complete questions into search engines.

If you can identify these questions and then answer them then you can make all your customers’ dreams come true. And – as a bonus – you’ll be able to help yourself to a nice big slice of the search engine traffic pie.

(A tasty pie, indeed.)

So how do you find out what questions they’re asking?

Well… The eggheads at Wordtracker have just released a free keyword questions tool, which looks to me to be a rather wonderful little thing. You can find it at http://labs.wordtracker.com/keyword-questions/

You enter a one or two word keyword phrase, the tool “pairs it with pair it with six question words – what, why, when, how, where and who – and then conduct[s] a broad match from” [1] a database of a years worth of search terms.

I typed in the phrase life coach and got the results below:

Cool, eh?

The value in the Times Asked column should be treated as strictly indicative. It tells you the number of times that search term appears in the Wordtracker database in the last 140 days.

This doesn’t really mean anything in the real world, as this database holds only a sample of the total searches made. So you should not treat these results as absolute but, rather, use them as the basis for further research.

For a better idea of true search volumes, you could type these questions into the Google AdWords Keyword Tool. (We discuss more about this here.)

What are you going to do with these questions?

Now you’ve identified the best and most relevant questions your customers are asking. Which is an admirable thing in itself.

But what specific actions are you going to take on this knowledge?

You might:

Create a webpage or blog post answering each one of the questions you’ve identified
Create a product to sell which is targeted specifically to answering one or more of these questions
Address these questions in your existing sales copy
Make an appearance on Oprah with the name of your website tattooed on your forehead and talk about the answers to these questions.

Oh yeah.

Remember… market research can be fun!

Love, JJ.

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[1] http://www.wordtracker.com/academy/keyword-questions-tool

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8 comments so far

Comment by Steve Chambers
24 October 2009

Now this is advice anyone, especially a coach, can take to the bank. I just bookmarked the site.

Thanks JJ

Steve
Comment by JJ Jalopy
25 October 2009

@Steve – It’s a pleasure. I’ve been having a lot of fun with this tool over the last couple of days. It’s really quick and easy.
Comment by John Ho
25 October 2009

JJ,

Cool tool, many thanks!

I did =search on “numerology” and the top 2 Qs are:

1 name numerology 1,247
2 numerology help me find compatibility 1,182

John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion
Comment by Lynn Lane
25 October 2009

JJ,

Thanks for such a cool tool I can use. Gives me some great ideas too.

Love You Back Bro.

Lynn Lane–>The Warrior Of Success
Lynn Lane´s last blog ..You Are A Leader!
Comment by Vegas Boomer Dating Expert
27 October 2009

Hi JJ,

I love love LOVE doing Key Word research. Because it helps me to frame things using the WORDS my prospect and customers use, not they way that I might want to later teach them to say… how THEY think.

As they say in the Guiness ads:

BRILLIANT!

Happy Dating and Relationships,

April Braswell

Single Baby Boomer Dating Success Expert
Comment by Darryl Pace
27 October 2009

JJ,

Solid, practical, money-making (if we use it) advice! This post was densely packed with value.

Health, Fitness for Working People — Darryl Pace
Comment by JJ Jalopy
27 October 2009

Thanks for your comments all. Go forth and make lots of money with this fantastic tool!!
Comment by Lisa McLellan
28 October 2009

Bravo JJ, I almost skipped by too fast when I saw the word “wordtracker” but then realized this was something more! Thanks for the valuable information! You’re the best!

Lisa McLellan
Babysitting Services – Babysitter in your area