Coaching Business Startup 206 – Find the solution to your customers’ problems
How to Become a Coach. With Coaching Marketing Rockstar JJ Jalopy.
Hey there….
2003 Contino Rioja?
Why not? It's Friday night.
Yeah. It’s been a busy week. I’ll pour you a glass – you deserve it.
I have some cool news!
After submitting my coaching marketing podcast to iTunes a couple of days ago I am now available in the iTunes store! Subscribe here!
If you think I’m totally brilliant then feel free to rate me five stars and tell iTunes I rock. I won’t mind. Really.
Recently, we’ve been talking a lot about marketing coaching. I’ve outlined a marketing blueprint for you to follow. It’s superhighway to coaching domination.
My Coaching Marketing Blueprint to… oh you know how it goes by now!
So you found your niche market.
You created a representation of your customer and you got inside their head. You got to know their worries, their concerns, their hopes, their dreams.
You began to see a process that could lead them to find you, if you could be the solution to their problems.
And if you did the first two stages really well then the next stage should be easy.
Let’s go…
Put yourself in the shoes of your customer. Look through their eyes. Feel what they’re feeling. Feel their pain and their frustration.
Now ask yourself the following question:
What kind of person would your customer like to talk to right now?
Don’t think about what kind of business they might like to deal with.
Don’t think about what products they would like to buy.
Don’t think about what marketing messages would work well.
Not yet, anyway…
Picture in your mind a single person talking to your customer, making them feel better about themselves and making their pain go away.
How does this person talk to your customer? What experiences do they have? What knowledge do they have? How do they make your customer feel?
Have a really good think about what the relationship between these two people would be like. What would they talk about? What tone would they use with one another?
I urge you to really think about this. Take your time.
The next step will be to translate this insight into a full branding and communication plan. We’ll use my business communication plan as a case study. This is where it gets really exciting!
Mrs. Jalopy and I are hitting the road early tomorrow to go to a wedding in the countryside – so I’d better hit the hay!
See you tomorrow for more fun and games.
Love you!
JJ Jalopy.
Comment by Anthony Lemme
8 May 2009
I love your blog but when I see the lightning bolts I lose track and have to start over. They are so cool. Seriously though, I learn much from this blog. I like how you present information. You are a rock star. You are the Lemme Killmeister of coaching without the ugly or the mole! Just pure bad ass rock and roll !!
Anthony
http://www.anthonylemme.com
Comment by Christian Haller
8 May 2009
That’s a great approach. By making the person talking to the customer not you, it is likely more objective.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
Comment by jc mackenzie
9 May 2009
Awesome as always.
Have fun tomorrow!
Thanks
JC
JCMACKENZIE.COM
Making money-reviews
Comment by Steve Chambers
9 May 2009
JJ:
I love your posts. I am going to sign up for your podcast.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Comment by Duane Cunningham
9 May 2009
Hi JJ,
Some awesome questions to ask yourself and its vital to be able to get into your customers shoes and experience what they feel and the frustrations they experience!
Duane
Super-ADVANCED Persuasion Techniques & Influence Training Proven to Quickly Create a Flood of Money?Constantly & Continuously Flowing into YOUR?Bank Account Like the Niagara Falls…?100% GUARANTEED!!
Discover Secret Persuading Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Expert Duane Cunningham!
Comment by John Ho
9 May 2009
JJ,
I’ve click your “Subscribe Here” hotlink. No message or whatever as a result of the click. Thbe screen just blinks. I suppose that I’ve successfully subscribed to your iTune podcast.
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (Money Page)
Comment by Darryl Pace
9 May 2009
JJ,
Looking forward to your insights on branding and communication.
Health, Fitness — Darryl Pace
Fitness Product Review
Comment by Lynn Lane
9 May 2009
JJ,
I look forward to more of your words and insight tomorrow. Have a great trip.
Lynn Lane
Success Strategies For Life
Success Today
Comment by Rob Northrup
9 May 2009
This is another fabulous step in creating massively loya customers…
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
Comment by Bob Kaufer
9 May 2009
Congrats on the podcast, I can’t wait to subscribe
Bob Kaufer
Z Health For Life
Comment by Pam Schulz
9 May 2009
Looking forward to subscribing to your podcast! Congratulations!
Pam
Invest in Your Future
Comment by Lisa McLellan
9 May 2009
You are so on top of things with getting the podcast up and all. I didn’t even know what a podcast was. I needed my 7th grader to explain it to me!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Comment by Pat Becker
9 May 2009
You ask some good questions for getting the perspective and tone needed to communicate with your customer. Only way to be successful with life coaching.
Weddings in the country in the springtime – romantic.
Pat
Internet Dollars for Business Owners
Comment by Bereavement, Divorce, and Grief Counseling and Support, Henderson, Las Vegas, NV, Nevada
10 May 2009
Indeed, LOVE the image of a glass of Cab with which to kick back and ascertain customer’s real needs.
and then meet those puppies!
When YOu and MRS. Jalopy are in da Vegas or Henderson areas, we will SO have to meet face to face!
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Counseling Outreach Workshop Henderson, NV, Nevada, Las Vegas
Comment by Yann Vernier - ProfitsTactics.com
10 May 2009
This coaching domination masterplan has changed name again, I think…
Awesome advice though.
All the best,
Yann
How to Stop Procrastinating & Start Making Money On The Internet Ethically – Resource and Strategy Center