Coaching Business Startup 201 – Marketing your coaching practice
How to Become a Coach. Coaching Business Advice with Coaching Marketing Expert JJ Jalopy.
Hi there!
Great to see you. It’s a big day today!
We’ve done some great work together already in the last few weeks, but today I’m super excited because we’re about to start a new series on the blog about setting up and marketing your new coaching business.
In the first series, we talked mostly about mindset and time management, and we concentrated on increasing your confidence and coaching experience.
This was a very necessary first step. But now the really good stuff is about to begin.
Now, if you’re game, we’re about to talk business!
Using the lessons I’ve already learned we’re about to send your fledgling coaching business soaring into the stratosphere!
Blast off!
I’m going to show you the exact game plan and principles that I use to help my clients build their coaching businesses in my top-tier coach mentoring program.
Incidentally, you’ll notice that it’s the very same model I’m using right now to build the Jalopy brand! We’ll be using my new online business at www.jjjalopy.com as one of our case studies. So I’d better walk the talk!
(If I don’t have an opt-in box on my website in the next 24 hours then please kick my virtual butt!)
But first before we start all that fun… let’s recap where we’ve got to so far!
We started with a decision to commit to making our new coaching business really happen.
We talked about the need to take action and create good constructive habits. And then we made a commitment plan to allow us to take regular, scheduled action and to be sure that our friends and family are on board.
We spoke of the value we can get by modeling successful coaches and businesses and we came up with an inspiring, provocative way to answer the question “what do you do?”
I then urged you to start doing that thing you do as soon as possible to build confidence and experience. I urged you not to worry about business plans, websites, advertising, branding or any of that stuff and I urged you to get out there and start coaching right away!
I showed you an exercise that you could use to start doing trial coaching sessions with your friends and acquaintances and we addressed some of the blocks you may have about doing this in a confidence blasting podcast and guided visualization.
Next, superstar guest-blogger Coach Kalpna talked you through how she likes to run trial coaching sessions and I laid down a step by step roadmap of how you might want to do it
And now we’re here… Phew.
If you followed along with me and took action then you’re already a coaching megastar. Just like me!
Your fearless mentor, braving the fairground carousel!
You’ll have done a number of trial coaching sessions and you’ll likely have a few regular coaching clients by this point. You might not be making much money (if any) but you’ve taken a giant leap forward. Look back for a second and see how far you’ve come.
You should be proud.
Now, some coaches believe that becoming good at coaching is all that they need to do to grow a thriving coaching business.
I’ve heard coaching mentors say that the coach simply needs to build the business, assume the identity of coach and imagine a thriving business full of clients. Everything else will sort itself out.
“Be the coach and the clients will come.”
This is one approach.
But it’s not a very good one.
Actually, let’s not kid ourselves. It sucks.
Where are these clients going to come from? How will they find you? How many people have stopped you on the street and asked you if you’d coach them?
Whatever the, ahem, “quantum physicist” on Oprah might say, this is not going to work.
In Jalopyland we like to be a bit more deliberate and scientific with our approach. We’re going to take a proven relationship-driven business model used by successful companies all over the world, adapt it to the needs of the coach and follow it step by step.
In our discussions in this series I’m going to show you the whole model…
The Complete Blueprint for Coaching World Domination!
I’ll show you a big fancy flowchart and everything. With the patented JJ Jalopy process lightning bolts, of course!
Let's do it – Total World Domination!
If you’re worried about where your clients or money are going to come from then this is going to blow open a whole new world of possibilities for you. Be excited!
But JJ, I can’t stand the idea of selling myself or pushing my products. I’m not a salesperson and I don’t like the hard sell. I’m a coach, not a hard-nosed business person.
I understand how you feel. If you’re like most of the coaches I know then the idea of marketing your services or products doesn’t exactly fill you with enthusiasm. Most people go into coaching because they want to help people, not to do the hard sell.
So tomorrow, before I bring out the big guns, we’re going to do a bit of work on your beliefs. I have a cheeky reframe or two up my sleeve that might get you to see this area in a whole different light – as a healthy win-win situation.
But now, it’s time for another cup of herbal tea. And then it’s bedtime.
See you tomorrow!
JJ Jalopy.
Become a Life Coach
24 comments so far
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Comment by Chris Moran
21 April 2009
Nice writing style. Looking forward to reading more from you.
Chris Moran
Comment by Rob Northrup
21 April 2009
JJ,
Don’t give away all your secrets now! This is going to be a great series, I can tell already.
Now get that optin up and going. If you use aWeber the WP plug in works flawlessly.
Seize the Day,
Rob
Sales Eagles Soar Above the Competition!
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Comment by Christian Haller
21 April 2009
You are developing a lot of great material that I expect will turn into a book.
Christian Haller
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Comment by Matt Hankerson
21 April 2009
I see you are on a lot of social networks. How important do you think they are in promoting your business?
Diatomic Design
Comment by Susan
21 April 2009
Phew! That was a looonnnngggg introduction — but, I read it all and I’LL BE BACK.
Sue Crutcher, Life Empowerment Mentor
Comment by Yann Vernier - ProfitsTactics.com
22 April 2009
Yay, let’s talk business!
Great recap on the super awesome coaching secrets you’ve already shared with us. I look forward to this new series.
All the best,
Yann
http://www.ProfitsTactics.com
Comment by April Braswell
22 April 2009
Wonderful to re summarize and re cap before seguing into the new material indeed.
Jaunting with Jalopy
Jalopy Jaunts
hmmm
Best regards,
April Braswell
Dating Expert and Online Dating Coach
Comment by Don Shepherd
22 April 2009
That was an introduction? I thought it was the course!
just kiddin JJ, you know you rock.
Rock on.
Don Shepherd
Central Oregon Expert
Comment by jc mackenzie
22 April 2009
JJ,
Great preamble!
Looking forward to tomorrow!
Thanks
JC JC
Comment by Lynn Lane
22 April 2009
Thank for the recap. Looks like some very good material you have.
That horse looked scary.
Lynn
http://www.Warriorofsuccess.com
Comment by Pam Schulz
22 April 2009
JJ – I wish I had time to follow all of your fabulous links! Your blog is quickly becoming a “must read” for anyone who wants to become a coaching mega-star!
Pam
Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost
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Comment by Steve Chambers
22 April 2009
JJ:
I am really looking forward to learning what you have to offer. This is exciting.
Steve
Are you a Sales Eagle?
Comment by mark mallen
22 April 2009
JJ, You had me all fired up to dominate the world with,
The Complete Blueprint for Coaching World Domination!
Then you set me back by closing with the herbal tea.
You have to close with a quadruple espresso after using that amazing headline. Mark
Marketingscoops
GlacierIceCream
Comment by Duane Cunningham
22 April 2009
Hey JJ,
Love it! World Domination Blueprint Yeah!!
Don’t give away the house though mate….lol Awesome post again, you have a great writing style that talks to your reader!
Keep up the awesomeness and Ill meet you at the Domination Table
Duane
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Comment by Darryl Pace
22 April 2009
JJ,
Thank you for the recap and the intro to your forthcoming material. I look forward to learning more from you.
Health, Fitness — Darryl Pace
Fitness Product Review
Comment by Bob Kaufer
22 April 2009
Do you mean…… shhhhhhhh, I can’t rely on the Secret???????
Looking forward to tomorrow.
Bob Kaufer
Z Health For Life
Comment by John Ho
22 April 2009
JJ,
You set up the shot pretty nicely.
Ok, looking fwd to reading your revelation!
John Ho
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Comment by Mitchell Rehaume
22 April 2009
Hi JJ,
Love the post for today. I’ve made the commitment and joined your mailing list and looking forward to some amazing newsletters.
Mitch
Smartphone Mobile Education
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Comment by Anthony Lemme
22 April 2009
Okay. You have my attention. I will definately spend more time on your entire site when we are done with this. Look forward to tomorrow.
Anthony
http://www.anthonylemme.com
Comment by Lisa McLellan
23 April 2009
That little quote you have there just below the lightning bolt sounds just like something I’d say. I guess I’m not the only one out there that thinks like that.
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Comment by David Power
25 April 2009
Brilliant…sounds like you will be a blast!!!
Comment by Pat Becker
26 April 2009
I bet your clients love your business coaching – it goes down so easy. You chat along and at the end I realize I’ve come away with another lesson.
Pat
Business Owners Fast Track to Internet Profits