Hey!
Wanna know something cool?
Well… I can show you step-by-step, piece-by-piece, how you can build yourself a successful mini-business.
Whether you’re a coach, a consultant, a stay-at-home-mom, a clown, or you want to sell downloadable stuff on the internet – I can show you simple steps that will almost guarantee you success if you follow them. 
I used to think that this made me special.
That was naive.
Anyone can figure that out if they have enough time on their hands. It takes a bit of work to break it down to its constituent parts, but the process is pretty easy:
So yeah. There’s that.
A set of things that you might want to do to make your business rock.
A methodology, if you will.
But… knowing what would be a good thing to do, and actually doing it are two very different things.
So why would someone not do something that they thought was going to skyrocket the fledging business they’re so worried about into the stratosphere of success, glory and unlimited ice-cream?
…
Answer: Because they’re scared.
Because they’re worried they’re not good enough.
Because they think there are a load of people much better at doing whatever it is they do. So really, what’s the point?
Because doing some of the things that they know they should do are not going to be very comfortable, and are not going to be much fun.
Because they’re worried that, if they become really successful, people will recognize us as the charlatans they fear they might be.
Listen. The fact is that, unless you’re a psychopath, you, too, think you suck sometimes.
And if you agree with this then congratulations! You’re not crazy. Or certainly no more so than the rest of us. You can stick around. Help yourself to cake.
So… you might have the perfect roadmap. The blueprint to assured success and world domination in your field!
But if you believe your business is going to fail, then it probably will.
If you believe you’re not going to be up to the task, then you probably won’t be.
Successful people focus their efforts where it does the most good. They take accountability for themselves. They ask for help and guidance when they need it. They regularly do things that feel uncomfortable.
All of this takes confidence.
It takes effort to fail at something. And those who have the confidence to focus their efforts in the right place, will succeed.
Confidence is the difference between those who dick about on Twitter all day, and those who get out there and make something happen.
Fine, you say. It’s all very well to write about this from your safe little writing room Mr. Writer Man. But what can we do about it?
Glad you asked.
How about a list? People on the internet love lists, I have heard. Let’s make a list…
Cool.
So what’s the message to take away from all this Mr. Jalopy, Sir?
It’s to be aware. To be a little more conscious about the decisions you make. To be aware of your beliefs and how they might be holding you back. But always to be kind, understanding and patient with yourself.
And to hire an awesome mentor who can work with you on your beliefs and help you make a simple plan to increase your confidence.
And, finally, to stick around on this wonderful blog for some group therapy on our limiting beliefs, coming to your computer screen very very soon!
Have a great evening. I’ll catch up with you later!
JJ Jalopy.
Hi there!
Just when you think you don’t have to listen to me anymore…
I have a REAL treat for you today.
If you’re struggling to fill your coaching practice with clients then you have to listen to this.
I run through a simple 7 step process that you can use in your free trial coaching sessions to get more people to sign-up for coaching with you on an ongoing basis.
It’s 100% content and value packed. I hit this one out of the park!
The 14 minute podcast is below. Click the Audio MP3 icon to make it play. Or select the link below.
Get Paying Clients from Free Coaching Sessions in 7 Easy Steps
Would you like more cliches? More hyperbole?
Good.
This 14 minute recording is an extreme injection of value packed information into your brain. I go into brain-hemorrhaging detail and define a clear cut strategy to turn your free trial coaching session into a gold mine of happy paying clients.
This time there’s no B.S., no cowboy hats, no larking around – just clear, applicable strategy. I’m really pleased with it, and I hope you will be too.
If you’re a visual person, you might like to look at this as you listen to me explain the process:

The Trial Coaching Session Blueprint
I hope you enjoy it and get as much value from the process as my clients do.
NOTE: In the latter part of this podcast I mention setting up coaching sessions 4 times a week. That’s an awful lot of coaching. I meant 4 times a month. Thanks Mrs. Jalopy!
See you tomorrow!
JJ Jalopy.
P.S. I’ll doubtless post some larking around for you again soon! My buddy Duane and I are planning to do a podcast together. And who knows what might happen…
How to become a coach. With Coaching Marketing Expert JJ Jalopy.
Hi guys!
This is a repost of my first podcast, featuring my extraordinarily awesome Warm Call Confidence Blaster Visualization.
Podcast 1 – JJ’s Warm Call Confidence Blaster
I’m reposting it:
It’s a Podcasting masterstroke.
I’ll let you know how I get on.
Fingers crossed!!!
JJ Jalopy.
Hi there!
It’s great to see you as always.
I’m stuffed.
Today I treated myself to takeout pizza. It had every kind of meat in the world on it. Delicious!

Mmmmm….
Right… Did you enjoy my first ever newsletter?
Oh, I’m pleased!
But I have a confession to make…
I was playing around with my shiny new e-mailer system earlier – marveling at its sleek design, ease of use, and general idiot-proof-ness when…
…I accidentally unsubscribed a load of you.
So, yeah. I suck.
If you get another confirm email in your emailbox today then that’s why. Click the link if you want to get back on my list. Leave it alone to tell me I suck!
Whoops. Good start JJ!
Anyway… I wanted to go on a bit of a diversion today because I think what I’m about to ask is really important.
Now, starting your new business involves a lot of work.
You knew that from the start, of course. And you’ve been working hard. Very hard.
My question to you is this…
Are you having fun?
That’s right. Are you having fun? Are you happy in your work? Are you happy outside of your work?

Are you happy?
Earlier in the blog, I stressed the importance of making a plan to commit to your new business. We talked about getting friends and family onside and we agreed that it was important to schedule regular time to work on your business.
We said that timekeeping is one of the aspects of a job that you might want to apply to your new business. We said that you’d get to play boss and you’d do well to be a bit strict with yourself.
But there was one thing that we forgot to talk about…
…and that’s to make sure that you enjoy what you’re doing.
Let’s add an extra step to my productivity formula. I contend that to be truly happy and productive in your work you need to:
Okay fine, JJ. That’s nice and everything but some things just suck. How can I enjoy doing my taxes? How can I enjoy trying to get my documents back from a hard drive crash? How can you enjoy writing my first sales letter when I’m feeling totally overwhelmed?
You’re right, of course.
You’re always going to have a crap time trying to get your documents back from a hard drive crash. Even Buddha hated that.

This lady doesn't it like it either,
And you are going to have crises of confidence. You are going to get angry when you accidentally unsubscribe a third of your one-day-old mailing list.
I just had a little tantrum about half an hour ago in fact. It was rather camp. I’m glad you didn’t see it.
So, as much as I want to find ways to make my work as fun and enjoyable as possible, sometimes it is simply out of my emotional reach! So if I can’t be working and enjoying it, I want to be shutting myself away with no distractions, getting it done, and then winding down when I’m finished.

This is "meditation"
And that’s super important.
If you’re going to be holed up, working like crazy, then you better schedule in some time to smell the flowers. Make it as important as your work time.
Don’t start doing the washing or cleaning the bathroom. You wouldn’t do that in your lunch break at work, would you?
Do something that completely relaxes you. Go and play with the kids. Go and watch some TV. Make a pot of tea. Have a cuddle with your husband or wife.
…
…
…
(Ahhhh…. I should listen to my own advice more often!)
Now let’s think slightly longer term.
I’m going to bet that you threw yourself into your business with enthusiastic abandon. I bet you scheduled time to spend on your new business and then you stayed up ’till 2:00AM because you just had to finish that article.
You woke up energized because you were excited about your new business. You were having so much fun! You were spending a bit less time with your family, but they understood because you had told them how important this was to you.
Then gradually, after three weeks of consistent hard work, it became a habit. It was easy to switch on the computer and get to work – but you began to feel a little tired. You began to find harder to get excited about working on your business.

Just…need…to…finish…this…article…
Perhaps you wondered if you’d be able to carry on like this? Perhaps you worried if your relationships would suffer if you carried on like this?
Well, you have two choices.
You either accept that, for the next X weeks you’re shutting yourself away and focusing on getting stuff done. And then you’ll strengthen your commitments to the parts of your life you feel have left behind a little.
Or you make those other commitments now to create a balanced life you love right now.
Any other option is too rubbish to spend time on. And you know it, don’t you JJ?
(Yes, this post was written entirely for my own benefit!)
Right… I’m off to ask Mrs. Jalopy about her day…
See you tomorrow!
JJ Jalopy.
How to Become a Coach. With Coaching Training Expert JJ Jalopy.
Oh, hello there!
How lovely to see you again.
Having you drop round like this is fast becoming my favorite part of the day!
Yesterday I got very excited!
I recapped everything we’ve spoken about so far about how to become a coach and how to start your coaching business.
And I introduced an exciting new series.
A new series in which I’ll lay out my secret roadmap to total coaching domination!
I’ll also take off my shirt, save babies from burning buildings, help old people across the road and generally act like the superhero coaching mentor you’d expect.

A coaching mentoring expert keyword-heavy superhero!
Yeah, so I spent most of yesterday hyping the %&$% out of my new series.
(Oh, and half of today now too!)
So I was ready to hit you with the post to end all posts. The blueprint. I was ready to throw so much value in your face that you wouldn’t know what hit you.
Well, lots of value obviously.
I digress.
I wanted to sit down for three and four hours and unleash the post from blogging nirvana.
But something was irking me.
Back at the start of our relationship I explained that, to be productive and happy with a large list of tasks to do, you need to:
Well, the thing I most wanted to be doing was writing my post of glory.
That’s what I’d find most fun.
That’s what my ego would enjoy the most.
But something was telling me that wasn’t the best use of my time today.
You see, I explained yesterday that I would use my new online venture, this very website www.jjjalopy.com, as an example of the beginning stages of my business blueprint in action.
It was to be a case study. An example of this model in all its glory.
But I know there are certain very important little things that I hadn’t done with the website and the business which would make a very big difference.
And spending my whole evening writing wasn’t one of them.

Just…need…to…finish…this…post…
So I did some long overdue research. I made some small but very significant changes to the website. (There are more on the way.)
I did the little things I would have done a long time ago if I had been mentoring myself!
It feels great to have that stuff done. And it feels great to be up at 1:00AM talking to you about this, rather than what I’d planned.
So my question to you today is: What’s the important thing that you’re not doing right now?
Let me know if you thought of something useful. There’s a comment box below!
Right. It’s way past my bedtime now. I’ll see you tomorrow.
You can let yourself out!
JJ Jalopy.
P.S. Now go back to the top of the page and enter your name and email to join my Jalopy Gang. It’s great. We have parties with tea and loads of cake.
How to become a coach. Coaching Business Advice with Coaching Marketing Superstar JJ Jalopy!
Well hello again!
Good evening. Come on in.
It’s been a crazy fun day.
It was Mrs. Jalopy’s birthday today. We woke up late, went for a walk in the sunshine, sat in a hot tub for hours and ate lots of chocolate cake when we got home.
There’s still a few slices left. Help yourself. It’s delicious!

Happy Birthday Mrs. Jalopy!
Now… I promised that I’d spend some time talking to you about tactics you can use when running trial coaching sessions.
Well today is the day!
I’m going to introduce you to the JJ Jalopy Trial Coaching Session Roadmap!
But before we do that, I want you to get clear on the outcome you want from your trial sessions.
Have a think about what you would like to achieve in the session for you and for your client. Write down these down now so you can refer to them before your sessions.
Here are some of mine:
Okay. Now you’re clear on what you want to achieve, allow me to share my roadmap with you…
Isn’t it a thing of beauty?
Now there’s a lot here. The goal of our discussion today is to give you a brief overview of this process so that you can be a little more deliberate in the way you run your trial sessions as a beginner coach. We’ll be revisiting this roadmap later on in this series when we discuss getting paid clients in more detail.
For now, let’s blast through it!
Introduce / Deal with Practicalities
You’ll want to take charge of the session right away.
Let the client know how long the session is going to be, how it’s going to work, and what your goals for the session are.
Tell the client that they’ll want to get a pen and paper because they’re going to come up with loads of great ideas!
Then ask them what they would like to achieve in the session.
Find a goal
The client may have a very well defined goal that they want to work on. If this is the case then we don’t need to spend any longer here – scoot on over to the next step!
If they don’t then you’ll want to define a goal to work on for this session.
Help client see goal as achievable
At this point, you want the client to get a clear and vivid picture of what it would look like to achieve their goal. You want to get them excited and clear about it.
Create roadmap
Use your skill as a coach to help the client to see some of the steps they can take to achieve their goal.
You don’t have to figure out everything for them in one short trial session. Just let them see that a clear and achievable path towards their goal.
(My work is really about the business of coaching, so I won’t cover the coaching process in great detail in this blog. There are many excellent resources for this. Contact me if you would like some suggestions.)
Allow client to see YOU as part of the roadmap
Now, in order to create an ongoing coaching relationship with the client, you’ll want them to see your coaching as a important and valuable part of the roadmap towards their goal.
I have found that the best way to do this is a four step process.
Uncover objections
If you notice some hesitancy with the client, voice it. Talk any objections through with them. We’ll handle common objections in some detail in the future.
Always ask if there is anything else the client needs to know about you, about coaching, about the way you do business. Make sure they are comfortable.
Close!
Find out if they’re interested in an ongoing coaching relationship. Tell the client what the next steps are, tell them the logistics of your coaching arrangement and ask if it is something they want to go ahead with.
If they are uncertain then I think it’s okay to push a little bit. You might want to ask them if they’re willing to accept not achieving their goal in the immediate future. Or ask them what they think is most likely to happen if they don’t take you up on your coaching offer.
Finish by asking for feedback on how they felt about the session. If they’ve enjoyed the session but don’t want to progress for other reasons then be sure to ask for a testimonial.
And always tell your customers that you appreciate referrals!
And that’s that. A super brief overview into the JJ Jalopy Trial Coaching Session Roadmap. We’ll be digging into this in more detail as we start to discuss the commercial and logistical details of your coaching practice.
For now, I think the brief framework I’ve given you is more than enough to get you out there, spreading the coaching love and gaining in experience and confidence!
We’re going to have an exciting day tomorrow. I’ll see you then!
JJ Jalopy.
How to Become a Coach. With Coaching Training and Mentoring Expert JJ Jalopy. Assisted by superstar guest-blogger Coach Kalpna.
Hey there!
It’s a beautiful sunny day here by the seaside.
I got you a stick of rock.

This is what a stick of rock looks like.
I love being by the seaside. It makes me feel so peaceful.
Which is a weird thing to say when you’re on a batchelor weekend!
Earlier this week I urged you to call ten people and invite them to experience a trial coaching session. Now we’re going to talk about that session itself.
And today you’re in for a treat!
Because Coach Kalpna from www.coachKalpna.com is going to talk to you.
So I’m going to sit back, shut up and enjoy the view as Kalpna fills you in on how she likes to run her trial coaching sessions…
How to run a trial coaching session
Like with any other coaching session, I want to set it up right. For me the underlying objective of the trial session is to make the client feel comfortable and at ease – with me. I want to build strong rapport.
My other objectives are:
- To find out what has brought them to coaching and what they know about coaching
- What they expect from me as their coach
- Give them a brief overview of how coaching works with me e.g. how I structure sessions, what I expect from my clients and what I expect from them in this session etc.
- To get a clear goal and/or vision from them
- To coach them into breaking down their goal into bite-sized steps
- To focus on one bite-sized step and coach them through this
- To get them to sign up to further coaching sessions with me!
That’s quite a few objectives! Aside from building good rapport, the main objective is to run a effective coaching session so that when the client comes to the end of the session they have real clarity about their vision and even have some actions that they are motivated to do that will bring them that little bit closer to their goal. It’s this bit that the client is interested in – seeing how coaching will work for them personally. And if I run an effective coaching session the client will see the true benefit in coaching for themselves so I won’t have to try and ’sell’ it to them.
I like helping my clients achieve their goals in bite-sized steps. Achieving a little frequently makes them feel good about themselves and makes their goal seem really achievable. It’s important to note that it’s the client who defines these “bite-sized steps” i.e. they are in control of how much they are willing to commit to achieving between sessions. For example, if they commit to spending 40 hours on their goal in a week and this is a realistic bite-sized step for them, then that’s fine with me.
The great thing about using the trial session to help the client break down their goal is that I’ve already helped them define what they could use future coaching sessions for. That’s the first step to getting them to sign up to more coaching with me!
At the end of the trial session I always ask what has been the most helpful thing for them from this trial session and how they think working with me as their coach will benefit them. That’s step two to getting them to sign up to more coaching. Of course, at this point they may still have some concerns or feel that it might not ‘work’. This is my opportunity to clarify what coaching is and how I will support them. If they are hesitant, I ask them how likely it is that they will continue to keep doing what they’ve been doing and therefore not achieve their goal.
Lastly – and most importantly – I always ask if they’d like to continue having coaching sessions with me. That’s the final step – know if they’re going to become my client!
My top tips for running a trial coaching session are:
1) Set it up right – give the client a brief overview of coaching but concentrate on how YOU provide coaching to them.
2) Get a clear goal/vision, help the client to break it down and run a strong coaching session that demonstrates the value of coaching to the client.
3) Ask them what they found the most helpful from the session which can then lead into asking them to sign up for more sessions. Tip within a tip – If they say some strong things about how you helped them in this session, ask if you could use their words in a testimonial for your marketing material!
Wow! That was great, wasn’t it?!
Thanks Mrs. Jalopy. You’re a superstar!
Kalpna made some fantastic points. A great distinction that Kalpna made is that you want to be focused on what coaching with YOU is like. Don’t drone on about the coaching process or whatever coaching model you’re using. That’ll only serve to send them to sleep. Let them know what the experience of coaching with YOU is like. Focus on that.
One thing I would add is that I think there is some value in making it clear what you want out of the trial session.
You’re looking to see whether you can have a future coaching relationship. I would explain this right at the start before I ask about the client’s objectives.
Tomorrow I’ll elaborate on this, and I’ll share some tactics which will help you turn more of your trial sessions into ongoing coaching arrangements. But for now, thanks to the wonderful advice of Coach Kalpna, you have more than enough to get you started.
Remember that the most important thing is to get out there and get started. And HAVE FUN! Coaching is fun. Be sure to enjoy it!
If you’d like to experience what coaching can be like with a truly great coach, then get in touch with Kalpna at her website www.coachKalpna.com. She’s the best I know!
Thanks for all your comments yesterday. I really enjoyed reading about who inspires you.
Right… I’m off to the pier to go and win a teddy bear!
Until tomorrow!
JJ Jalopy.
How to Become a Coach. With Coaching Training Expert JJ Jalopy.
Welcome back!
Come on in.
It’s great to see you.
I’ve just sat myself down with cup of orange fruit tea. To be honest, it tastes like colorful hot water.
But I like hot water, so it’s all good.
Would you like anything? I’ll have the maid fetch you anything you like.
Dang. Just remembered – I don’t have a maid. I’ll fix it myself…
Okay… today I want to carry on our series about building a life coaching or business coaching home business.
In Coaching Business Startup 103 – Get practice clients from your network we discussed how the best way to gain experience and confidence was to start coaching right away. We agreed that you would write down a list of everyone you knew and pick ten or so people that you thought would be most receptive to the idea of coaching. You then wrote down the reasons why you thought that person would appreciate an invitation to experience a free coaching session with you.
I then challenged you to call all ten of these people one after another and make those invitations.
Did you do it?
If so then CONGRATULATIONS, you can move on. Go for a walk and get yourself an ice-cream.
If not then, CONGRATULATIONS too! You’ve just qualified for the JJ Jalopy Warm Call Confidence Blaster!

JJ Jalopy's Confidence Blaster!
It’s my first podcast! I had an absolute blast making it! I wonder if you can tell…
Click below to listen. It’ll open in a new window.
JJ Jalopy’s Warm Call Confidence Blaster Podcast Extraordinaire!
See you tomorrow for more fun and games!
JJ Jalopy.
How to become a coach. With Coaching Mentoring Expert JJ Jalopy.
Konnichiwa!
How has your day been?
I’ve had a busy and productive day today.
So I’m treating myself to a glass or four of 2004 Domaine Bunan. French. Very nice. Help yourself.
If you pay attention you might notice its effect on my speech as we progress…
Wow… after writing yesterday about how to write an awesome blog post, I’m feeling the pressure to make this one good! Let’s see how it goes…
A couple of days ago I promised that we’d travel to Japan together to learn about a business development system that we can all use to improve our personal and business lives.
Excited?
You should be!
Now, I make no guarantees of the historical accuracy of what I am about to tell you. I hope you’ll agree that it’s the message and the concepts that are important, not the details. Please let me know if I tell any outrageous lies and I’ll do my best to correct them!
Allow me to take you back in time to Japan following the end of World War II.
It’s a bleak, war-torn country and the economic situation doesn’t look good.
Meet W. Edwards Deming.

He just loves those stats.
He looks quite serious doesn’t he?
That’s because he’s a statistician. You would look like that if you had his job.
Deming was primarily interested in quality control. The U.S. Government sent him over to Japan because they thought he was just the man to help them revive their economic base.
And by all accounts, he developed quite a reputation over there…
Japan’s business leaders and engineers loved him. He trained many of them in the statistical process control techniques that he enjoyed so much. He developed a quality control philosophy and fourteen key principles. He talked about quality a lot.
They loved it.
It was the right message at the right time. Many of the large manufacturers started applying his techniques and experienced massive leaps in efficiency, productivity and quality of output.
The prime minister of Japan, acting on behalf of the emperor, was so impressed that he awarded Deming a dragon! Or something.

NOTE: there may be factual inconsistencies in this tale.
Back in the U.S. in the 1980s, Deming would later be responsible for reviving the Ford Motor Company using the very same techniques.
That’s great, JJ. But was his philosophy? What were those techniques?
I’m glad you asked.
Deming summarized his philosophy as follows:
The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces.
The concept of constant, never-ending improvement is embodied in the Japanese word Kaizen. You’ll find this word in the obnoxious title of this post. It’s what we’re going to talk about today.
The Kaizen philosophy is all-pervasive. Deming was not simply concerned with the quality and efficiency of the end product. He was concerned with the quality of every single decision and every single process within the organization. And he wanted small improvements in every area every single day.
Nowadays his philosophy and techniques are employed by nearly every Japanese manufacturing firm, and many of the most successful businesses around the world.
I think of Kaizen as a commitment to constant and never-ending improvement in all areas of a business and life.

Kaizen Man!
In the weeks to come, we’re going to apply this concept to your business. I’m going to urge you to regularly review the processes in your business and make small, consistent improvements. We’ll also look at a thing called the Shewhart wheel, which is a great tool to apply to the processes in your small business.
But first, let’s see if we can apply this concept immediately to your life.
Now, using Kaizen in the context of personal development is not a new idea. Tony Robbins writes about it in his book Awaken the Giant Within, and Mark Joyner employs Kaizen as one of the key concepts in his excellent productivity system, Simpleology.
My contribution is that I explain it better!
The first thing to realize is that massive, instantaneous change is possible. But, it’s also quite unlikely.
A better approach is to commit to making small, but continuous improvements in defined areas of your life every single day…
…and then back that up with regular, scheduled action.
Think about how you could apply this to:
Remember that Kaizen is a true commitment, not something you do when you feel like it. Be sure to schedule your actions to be sure to follow through.
And know that the goal of Kaizen is not perfection, but never-ending improvement.
Let me know how you get on!
Wow… this wine is really starting to go to my head! I think it’s time for a little nap.
I’ve had a great time talking to you today.
Drop by tomorrow. I’ve got a little treat for you!
JJ Jalopy.
How to become a business coach. With Coaching Marketing Expert JJ Jalopy.
Mmm…. It smells good in here, doesn’t it?!
I’ve been cooking.
Mrs. Jalopy has left me to fend for myself for a couple of days whilst she spends some quality post-Easter time with her Mom.
Now, a year ago this seemingly innocuous event would have had a catastrophic impact on my nutritional well-being. After four days time I’d have been unable to move for takeout boxes.
I’ve since been led to believe that this isn’t particularly attractive behavior.

Mmmm…. Dominos!
And nowadays I’m ahead of the game!
I put on the silly white puffy hat and Chef Extraordinaire JJ Jalopé is born!
(Read it again in a comedy French accent, now you know it’s coming! Yann – you can do whatever you like!
)
JJ Jalopé is an absolute genius in the kitchen. As long as there’s a detailed set of step-by-step instructions nothing is beyond his grasp!
This afternoon I created a shepherd’s pie and a meatloaf. I divided them up into meal-sized portions and put some of them in the fridge and some of them in the freezer.
Not only that, but the kitchen is spotlessly clean and everything is put away in its place, leaving me the whole evening to shoot the breeze with you lovely people.
As long as I maintain low expectations of variety in my diet, I’m all set for a few days!
Now, why am I telling you all this?
Well, let’s go back in time and think about what would have happened in Jalopyland a year ago…
Imagine a slightly more youthful JJ…
Mrs. Jalopy left a couple of days ago, leaving slightly-more-youthful-JJ alone with the Papa John’s takeout menu.
He’s just finished watching his 50th episode of Friends that day and he’s hungry. He can’t stomach the idea of more pizza, so he heads into the kitchen to find the silly white puffy hat.
Now the silly white puffy hat is on, JJ transmogrifies into Chef Extraordinaire JJ Jalopé!

Bonjour Monsieur!
As we know, JJ Jalopé is an absolute genius in the kitchen. He has his set of step-by-step instructions, so nothing is beyond his grasp!
In no time, he’s rustled up a shepherd’s pie and a meatloaf. He cuts off a slice of the meatloaf, puts it on a plate with some salad and takes it into the living room to eat in front of America’s Top Model.
So far so good, right?
Well now JJ is tired. He leapfrogs the pizza boxes and makes his way to the kitchen to tidy up before he gets ready for bed.
Imagine the horror in his eyes when he returns to that culinary laboratory. Every pot, pan and cooking implement in the house is either on the hob, in the sink or resting on the side!
And every one of them is filthy!
The prospect of tidying this mess is too much. JJ shuts the kitchen door and goes to bed.
Oh dear.
Now JJ discovers important things to do, and the kitchen door stays closed for a few more days.
When he finally braves the kitchen to get a piece of shepherd’s pie, he sees that he forgot to put the food in the fridge.
Whoops.
Food goes in trash. JJ phones for pizza.
Now Mrs. Jalopy is coming home tomorrow! It’s officially PANIC TIME!

Don't press! Don't press!
JJ drafts in a crack team of (un)willing friends to clean the house from top to toe. It’s a monstrous and unpleasant job but it’s just gotta get done…
Phew. It’s done. It’s okay. There’s some residual mess that Mrs. Jalopy will probably notice, but we did it. She’ll appreciate the effort, even if she disapproves of the process!
Now when Mrs. Jalopy returns and life returns to normal, JJ reflects on his time alone…
The result of this reflection is the difference between today’s cooking and cleaning efforts and the horrid fictitious scenario of yesteryear.
Pour yourself a drink as I explain…
As a business consultant I think in terms of systems and processes.
At the most macroscopic level, the business can be thought of as one big machine. Money, time and effort go in one end; some processing happens in the middle; and (hopefully) more money comes out the other end.
Sure, that’s a massive simplification, but it’s also a very helpful one.
Each task that happens within that machine can be thought of as belonging to a process with well-defined inputs and outputs. There are many of these processes within the business machine. Some are connected, others are not. There is no real objectivity to these processes. They are defined by you, the business owner, in the way that best suits your needs.
Identifying, describing and optimizing the processes in the middle of the business machine is the key to maximizing the amount of money that comes out the other end.

Oooh look – A money machine!
Yeah fine, JJ, but give me something I can work with here.
Okay.
Let’s look at the process of making shepherd’s pie.
The inputs are:
The output is:
In slightly-more-youthful-JJ’s case the pie-making process is far from optimal.
It created a lot of mess, which had to be tidied up later in a time-consuming clean-a-thon. Also, most of the output was lost because it went off. So in our little efficiency equation…
Efficiency = Output (stuff, money) – Input (money, time, effort, stuff etc.)
…I wasn’t doing very well. The output was minimal because I had spoiled the pie. The input was massive because I had to get a load of friends to help me tidy up!
So, in my time of reflection, I looked at the pie-making process and split it into 3 different sub-processes.
The actual food-making process went pretty well. I successfully turned ingredients into pie. And it should have gone well because I had a recipe – step-by-step instructions.
I had already identified and described the process. (Or at least someone else had!) So it’s no surprise that this bit worked out okay.
The tidying process, on the other hand, didn’t go quite so well. Up to this point, I hadn’t actually identified this as a process at all. Now, just because I hadn’t identified the need for a tidying process, it doesn’t mean that I didn’t have one. I did. It was just a bad one.
My process was to leave all the kitchen implements, pots and pans wherever I was last using them. And then tidy them all up in one massive cleaning session when I’m done cooking.
Every boy scout knows that this isn’t the best way to do things.
And in analyzing my cooking processes in this nerdy way that I enjoy so much, I too was able to figure out a better way!
The monumental realization I came to was to was this:
When I’ve finished using a pan, I’m going to have to put it somewhere… so I may as well put it straight in the dishwasher!
(You truly are getting cutting edge knowledge in this blog!
)
So, after I’d identified the process, described it and realized how silly it was, I consciously crafted a new, optimized process.
Now, when I’m about to put down a pan or a wooden spoon I will ask myself if it’s the last time I’m going to use it. If it is, it goes straight in the dishwasher. If not then it stays on the side ready for the next time I need it.
Now I realize that most rational people do not need to map out their cooking processes to figure out that they’d save time by putting the spatula straight in the dishwasher! I’m sure, for example, that my Mom is shaking her head in bewilderment if she’s reading this right now!
What can I say? I’m strange. But this really has revolutionized my cooking!
Similarly, slightly-more-youthful-JJ had not recognized the need for a storing food process. Now I do.
I have meal-sized pieces of pie and meatloaf stored away in my fridge and freezer to prove it!

All packed up…
And I’m happily chatting to you in the knowledge that everything is working out well at Casa Jalopy!
In telling you that story I wanted to introduce you to the powerful world of systems- and process-based thinking.
It is key to a lot of what I do and much of what we’re going to discuss here as we work together.
I’d encourage you to have a think about the processes that run in your business and personal life. As you’ve seen, the mere act of identifying some of these processes can be very beneficial to you.
Tomorrow we’ll be visiting Japan to talk about the KEY to all personal and business development: Kaizen!
Stick around a while if you like. I’m going to take a nap!
Goodnight!
JJ Jalopy.
Coaching Business Advice with JJ Jalopy
Wow.
I had a great time last night. I hope you did too.
I haven’t had that much fun in ages.
I don’t think we really needed all those shots that Steve kept buying, and I’ll forever remember Lisa dancing on the bar at the end of the night!
Now I’ve got a bit of a sore head, but I’m excited to be talking to you all the same.
I’ve made a pot of tea. Tea is a magical elixir of hangover-busting goodness. Pour yourself a cup.

That's better!
Ahhhh. Lovely.
Now let’s make it a big day today and let’s get back to business.
In my post Coaching Business Startup 102 – Build confidence by coaching NOW, we discussed how the main thing holding back most new coaches is confidence.
We agreed that the most effective way to build confidence is to get out there and start coaching.
And I promised that I’d help you through that process. I’m going to start that today.
I’d like you to grab a piece of paper.
On that piece of paper write down the name of every person you know.
They can be friends, family, people you met once at a party, colleagues, neighbors, the man that owns the shop next door. Anyone. Write down as many names as you can think of.
At the end of this exercise I’m going to invite you to call some of these people to tell them about your new business and invite them to experience coaching with you.
At this point, most people have the following reaction.
BUT I CAN’T SELL COACHING TO MY FRIENDS!
And I agree for the most part. It can be difficult to get people to buy into the idea of coaching.
Common objections that people tend to have are:
If we wanted, we could discuss all of these potential objections and rationalize them away.
That’s one approach.
I believe the best approach is not to try to convince someone that coaching would be valuable to them. Rather, we could invite them to find out more about coaching by giving them the chance to experience it themselves for one session for free.
There’s a simple but important difference here.
We’re no longer trying to convince someone of the value of coaching. Instead we’re giving them the opportunity to try out a new experience.
We’ve created a win-win situation. You win because you get more experience of coaching and the increased confidence that comes from it. The client wins because they get to find out what coaching is all about – for free! They can’t lose because there is no obligation for them to do anything but take part in this free trial session.
Okay.
Now imagine that your hand is on the phone and you’re just about to call someone on your list to invite them to do a trial coaching session with you. You’re about to start dialing…

Old school
How do you feel?
If you’re like most people, the insecurities that you have about your coaching business will start to bubble up at this point.
The most common concerns are:
Before we get on the phone, let’s address these now.
Have you ever had a friend that joined some dubious pyramid scheme and tried to sell something to you didn’t want?
Have you ever been guilt-tripped into giving money to charity?
It doesn’t feel very good, does it?
Many coaches are hesitant to make an invitation call because they don’t want to be seen to be asking for charity.
This stems from the belief that the trial coaching session will not be of value to the person they are calling.
Understand how beneficial the coaching process can be. Understand that you have a lot to give. Understand that your coaching sessions are fun and fulfilling. Understand that you are not pushing crap beauty products on friends who are too polite to say no!
You’re offering a valuable service for free! What a fantastic opportunity for the lucky people on that list!
Let’s go through the people on that list and find reasons why they might appreciate a call.
How about Julie?
Julie just loves Oprah! She bought the book The Secret last week, and she’s excited about changing her life for the better.
I think she’d love to hear about what you’re doing and I bet she’d jump at the opportunity to experience a coaching session for herself. Wouldn’t it be nice to give her that opportunity?
And you haven’t seen her in a couple of months. Wouldn’t this be a great excuse to see her again?
Write these reasons down by her name so you can remind yourself of this before you call!

This lady runs the world.
And what about Karen?
Karen’s babysitting business is really starting to take off! She’s really going places and you’re impressed with the way she manages to juggle her family responsibilities with the demands of her new business. You’d love to work with her, and you can see the value that coaching could bring to her life and work.
Again, write these reasons down by her name and be sure to tell her this when you call.
Which brings me on nicely to the subject of what to say…
It’s far better to be authentic than smooth.
You’ll get a much better response if you are honest and open about why you are calling than you will if you have a really slick script prepared.
Tell Karen that you’re really impressed with how successful she has been in her new business. Tell her that you’ve just set up a new business yourself. And tell her what you do, using the one-liner we prepared earlier.
Hopefully, she will express an interest in what you’re doing.
Ask her if there’s something that she’d like to work on.
Then invite her to explore the possibilities of coaching with you in a trial coaching session. Tell her that you can set up a course of coaching sessions if you find something great to work on. If you don’t find anything, that’s okay too – she’ll have helped you with your development and she’ll have had the chance to experience the coaching process first hand.
You might be worried that you shouldn’t be coaching your close friends or family. That’s what everyone says, isn’t it?
My take is that, as long as you be totally objective when coaching and suspend any judgment or agenda, you should be fine.
Put the coaching hat on when you’re coaching. Leave it well alone when you’re not. Keep in mind always that your goal is to improve and gain confidence. Don’t pass up the opportunity to coach just because you know someone well. If you don’t think it’ll be a problem it probably won’t be a problem!
Now how about the last item on our list – the worry that you’re not a good enough coach yet?
Sure you can phone someone up and invite them to a trial coaching session. But what if the trial session sucks? What if you can’t think of anything to say? What if you can’t help?
My advice?
Allow yourself to suck.
There you go. There’s wisdom worthy of the Dalai Lama there!

The Dalai Lama says "allow yourself to suck."
Your primary goal is to learn and gain confidence, not to be a guru.
You’re going to be doing lots of coaching sessions. Some of them are going to go really well. Some of are going to go less well. Some of them are going to go really badly.
And that’s okay. You’re going to learn a lot from all of them!
Tell yourself it’s okay if you don’t know what to say. Don’t expect to know the perfect thing to say all the time. Remember that it’s better to be authentic than smooth!
So I think you can guess what your homework for today will be…
Pick ten people from your list. Pick the ones that you think will be most open to the experience. Write down reasons why you think they’d appreciate a call and then call them and invite them to experience what coaching is like with you.
Do all ten calls one after another. You’ll find that you get into a flow.
Don’t worry about the details of the trial session just yet, we’ll cover that shortly.
Have fun with this. It’s a great opportunity to share something really valuable.
Good luck and good night!
JJ Jalopy.
P.S. A number of people sent me great questions about how to solicit testimonials. I’ll be covering this subject in some detail very soon. Stay tuned!
How to Become a Coach. Coaching Business Advice with JJ Jalopy.
Hi there!
I’m impressed! How did you find me here?
An Englishman’s hiding place is the pub. That’s where I am now.
The pub is something that the English do really well.
Imagine taking a bar, lifting it out of the building it lives in, and then putting it down in your living room.
Now add a fire, a wet dog, flat beer and dubiously-shaped salty snacks.
That’s an English pub.
Allow me to buy you a beer and we’ll chat.

A pint of bitter please.
Now, there is a commonly accepted and well defined English pub etiquette. You should know about it before we go on.
The concept of the round is important. When two or more drinkers are in the pub, they drink in rounds.
As I was the first in the pub, and the first to offer, I bought the first drinks for all of you.
The next person to finish their drink will buy next round of drinks for everyone else. You order at the bar. It’s not obligatory to talk about the weather with the bearded drunk guy at the bar, but it is expected. This man is called a regular. His antisocial drunken behavior is overlooked because he comes here a lot. He has earned the privilege to misbehave through attrition alone.

Hasn't the weather been terrible?
The round system is designed to reduce crowding at the bar. It doesn’t always work because English people have a tendency to stand up and drink even though there are seats and tables free. It’s strange, but what can you do?
So we’ve got the basics down.
Let’s touch on the guidelines regarding pub conversation.
If there is important conversation that needs to be had, it is talked about first.
Then it is put away and the remainder of the evening is dedicated to idle chatter, stories and jokes.
Let’s get the important conversation out of the way…
As part of my coach mentoring service I provide ongoing email support to all my clients. They often send me quick email questions, and I enjoy answering them.
Here’s a question I receive a lot…
Question: “How do I get testimonials from my clients?”
Answer: “You ask for them!”
Okay, okay. Whilst that may be good advice to a point, I realize that it’s only of so much value to you. We’ll be discussing how to get good testimonials in the coming weeks. For now, though it’s time for Pub Conversation Phase II: Idle Chatter.
When we first met, I mentioned that I had learned a lot from not reading the book Feel the fear and do it anyway, as the title had told me everything I needed to know.
Let’s spend a while thinking of other books we won’t bother reading…
I’ll go first:
Work like you’re showing off – Joe Calloway
Do what you love, the money will follow – Marsha Sinetar
Any more?
Rob – it’s your round! Shall we get some peanuts?
We’ll talk shop again tomorrow.
Until then… Cheers!
JJ Jalopy.
How to Become a Coach. Coaching Business Advice with JJ Jalopy.
Welcome, welcome.
It’s always a pleasure. Come on in.
It’s been a lovely sunny day here in London.
Now the day is drawing to a close and it’s time to kick back, put your feet up and relax as I entertain and educate you. Pour yourself a whiskey. Light a cigar if you like. I won’t mind.

Help yourself!
Over the last couple of days we’ve been talking about the details of building a life or business coaching practice.
It’s been a lot of fun, but today I’d like to take a bit of a time out to talk about something that is applicable to everyone.
I want to talk a while on the power of IDENTITY.
And I’d like to start it off with a story…
I was tired last night.
And when I sat down in front of my shiny silver iMac to talk to you, I was feeling uninspired.
It’s nothing personal. I just wasn’t really feeling it.
I had a clear idea of what I wanted to say and how I wanted to say it, but my creative juices just weren’t flowing. My fingers rattled on the keyboard, but the words that appeared fell flat.
I had temporarily misplaced my mojo!
I made some tea.
I drank my tea.
I typed some more.
I deleted it.
I typed. I sighed. I knew I had the words, the stories and the creativity to make the message work but I just couldn’t find them.
I thought about giving up and going to bed but I wouldn’t let myself. Even when feeling tired, frustrated and uninspired I will l respect the non-negotiable agreements I make with myself. If I say I’m going to post every day, I’m going to post every day. That’s just the way it works.
Mrs. Jalopy walked into my cave. (That’s what I call my study.)
I’m not really feeling it today, I told her.
She gave me a hug.
It’s always nice to have a cuddle with Mrs. Jalopy.
I felt better but I still didn’t feel inspired.
I sat staring at the monitor for a while. Inspirational words were not manifest before my eyes.
I felt stuck.
Now what does master of motivation, powerhouse of productivity, creativity coach extraordinaire JJ Jalopy do when he finds himself in such a situation?
That’s right – I took off my pants, put my headband on, turned the stereo up to eleven and rocked out to Bonnie Tyler’s Holding out for a Hero.

I need a hero!
I didn’t really.
I left the computer and went to see Mrs. Jalopy. She’s a supercoach and she rarely fails to get the best out of me.
I feel stuck, I told her.
Really? she replied. But you’re JJ Jalopy!
“Yes I am,” I said.
And it was back!
I sat down and knocked out a thousand words of creatively honest, educational awesomeness in the next hour.
But I don’t get it, JJ. That doesn’t make sense. And I much preferred the story about Bonnie Tyler.
Well, Mrs. Jalopy doesn’t call me JJ very often. She calls me James, because that’s my name.
WARNING: SPEAKING IN THIRD PERSON ALERT!
James feels stuck sometimes.
James fees insecure sometimes.
James gets grumpy when he’s hungry.
James sometimes wants to hit the snooze button first thing in the morning…

Just five more minutes…
…because he’s only human.
JJ is really an IDENTITY I’ve created (unconsciously) to represent all that I want to be when I’m teaching, coaching, writing or public speaking.
JJ is a creative dynamo. He’s full of energy and positivity. He’s entertaining and a little provocative. He’s ruthlessly productive. He’s loving and encouraging.
Having the identity of JJ makes it really easy for me to tap into these resources. That’s what happened yesterday.
In NLP terms, the identity of JJ is a massive anchor to all of the resources I want when I’m rocking the business consultancy world!
My buddy, Australian persuasion master Duane Cunningham, has made a similar commitment to blogging every day.
If you were to ask him whether he’ll succeed he’d say:
Of course. There’s no way The Thunder from Down Under could fail!
And he’d be right.
Because The Thunder from Down Under rocks as hard as anyone I’ve met.
Duane has done something similar here. He’s created the identity of The Thunder from Down Under to represent the fearless warrior part of him that is that is going to take the blogging world by STORM.

Mate, that's not thunder.
(See what I did there?!
)
When we spoke earlier we said that you’ll want to start seeing yourself in a different way as you move from employee to home business owner. You’ll want to make your new business part of your identity. Wonderful things will happen if you can make this identity something that really motivates you.
Now it’s likely what excites and motivates you is very different from what motivates Duane or what motivates me.
You may have noticed that I enjoy exaggeration, hyperbole and novelty.
Earlier in the post I described myself as:
Master of motivation, powerhouse of productivity, creativity coach extraordinaire!
This kind of language and the images and associations it creates in my mind really do inspire me to action.
Your motivating factors will be very different.
Maybe what really motivates you is the idea of being successful so you can look after and provide for your family?
In that case, your new business identity should include an aspect of this.
If you’re having an off moment you can simply remind yourself of the image you hold of yourself as a succesful home business owner, working hard for her family. And let me know how you get on!
Wow.
That was fun!
I enjoyed that. Can you tell?
Please let me know what you think of this. I’d be really interested to know.
Now I’m off to dream world for a while. Maybe I’ll see you there.
Goodnight.
JJ Jalopy.
How to Become a Coach. Coaching Business Advice with JJ Jalopy.
Well hello again! It’s lovely to see you.
We’re just sitting down for an after dinner coffee. Come and join us.

Mmm. I can smell it from here.
I should congratulate you. You did really well yesterday – you now have a creative and inspiring way to describe what you do.
Hopefully you came up with something that makes you excited. Something that you’ll tell people with total confidence and maybe even a little bit of pride!
I bet you can’t wait to get out there and start telling people about it.
Great.
So… on the Coach Start training course, new coaches are encouraged to go out and coach fifty new clients in fifty days.
How would you feel if I suggested that you do that now?
If you’re anything like me, you’d feel pretty intimidated.
You might say something like:
I’m not ready. I haven’t created my website or brochure or welcome pack yet. I don’t even have a business card. And I haven’t finished my training course.
But in reality, we both know that these things are excuses. We could pretend otherwise if we liked, but it wouldn’t do either of us any good.
No – if you’re like me and most the rest of the world, what’s holding you back is not any of the things above, it’s a lack of CONFIDENCE.
Maybe you’re worried that you don’t have enough knowledge?
Maybe you’re worried that you’ll look silly: you won’t know what to say, or you won’t be able to help?
That’s okay. You’re in good company.
When I write these posts I try to focus on getting my message across in the clearest possible way so you’ll get the most value from what I write.
How very noble of me. Right?
Well, can I tell you a secret?
That’s not the only thing I’m focused on. I also want you to think I’m a good writer. I want you to think that I’m funny. I want you to think I’m good at what I do. I want you to be impressed that I’m motivated to write a new article for you every day.
These desires have nothing to do with my main purpose, which is to get my message across in a way that is understood. In fact, these desires are often detrimental to this purpose.
It can be the same with my coaching. Sometimes when I’m working with a client I start to think about how I can look good. I might want to show off some cool tricks. I might think about telling a story that my client will think is impressive. “I’m going to coach the £$^% out of this,” I might think. (I’m more polite outside my head. Usually.)
Once again, these desires are not well aligned with the primary purpose of the work we’re doing, which is to allow the client to build their business and confidence.
Okay, so why the confession?

Confession: I may not have permission to use this image.
Well sometimes the things that we’re focussing on are holding us back from what we’re really trying to achieve.
When we’re worried about looking good or we’re worried that we won’t be able to serve the client well, we take our focus away from our main target.
As a starting coach, your main goal should be to get experience.
The only way that you will gain confidence in your coaching abilities is to coach.
You understand this, of course, but it’s much more comfortable to tell yourself that you need to build a website or design a brochure first.
You don’t need that website or brochure right now. These are longer term marketing strategies that will be of value to you as you grow your practice. For now, we’re simply looking to expand your comfort zone and build your confidence as a coach.
In a previous post we talked about how beneficial it can be to model others who have achieved what you are looking to achieve.
Well, one thing that is common to anyone who has been successful in the coaching world is that they have thrown themselves into coaching and have got lots of experience under their belt quickly.
When self-help sasquatch Tony Robbins started studying NLP with John Grinder he started to see immediate benefit in what he was learning. He went out and applied what he had learned immediately, much to the disapproval of many of his peers who felt he should have completed the training first.

Smile, Tony!
This is a great attitude to model.
Robbins was so focussed on the value that he could provide and the experience he would receive that he didn’t think twice. He just did it.
So many people fail by simply failing to turn up.
I don’t want you to be one of those people.
You will be nervous when you start coaching. That’s okay. Do it anyway.
Don’t worry if you don’t have any idea where your clients are going to come from. We’ll discuss that in the next few days and we’ll come up with some tips that are going to make the idea much less intimidating.
Until then, try to think of some friends of acquaintances who would be interested to hear about what you do. That’s all.
Now go get yourself some chocolate. You deserve it!
See you tomorrow!
JJ Jalopy.
How to Become a Coach. Coaching Business Advice with JJ Jalopy.
Good evening!
Thanks for coming by again. It’s always a pleasure to have good friends come by at the end of a busy day.
You might want to grab some paper and a pen. We’re going to get creative today!
It’s gonna be a blast.
Now, I always ask the same question when I start working with a new coach.
I ask them:
“What do you do?”
(Yep, that’s why I’m paid the big bucks!
)
And then I listen very carefully.
Almost unfailingly, the way the coach answers this question tells me exactly how successful they have been in attracting clients.
Why is that, you say?
Well let’s say you’re at a party…
It’s a great party. The food is delicious, the wine is free flowing, there’s a ton of fun interesting people there. You’re having a great time.
Now, as a beginning coach, your network of friends and aquaintences is your best source of potential clients. (You’ll be able to attract clients through the internet or through public speaking engagements as you get more established, but as a new coach you’ll find it best to concentrate on the people you already know and the people they know.)

Friends and clients!
So this party is goldmine of potential clients!
And what do most people ask when getting to know you at a party?
“So what do you do?”
That’s right. It’s that question again!
Now if you’re like many of my clients who are taking training courses, or have read a lot of the coaching literature, you might answer like this:
“I’m a life coach. I ask people questions to elicit their goals and values and beliefs. We define goals and we check that their values and beliefs support those goals. I help them to set…”

Terribly sorry. I must have dozed off.
Then, after you’ve woken them up, don’t be surprised if the person you were talking to politely excuses themselves to go and introduce themselves to the stamp collector in the corner.
See, what you just did is describe the process of coaching. (You didn’t, obviously, but please bear with me)
People relate to the BENEFITS of coaching, not the process.
They won’t be interested in how it works until they have identified with the benefits of what you do.
And that goes for you too!
I’ll guarantee that the coaching process isn’t what gets you excited about coaching. When I ask that magic question I want to see sparkles in the coach’s eye. I want to see the self-confidence that comes from really knowing how you help and why you’re doing it.
I want to see a clear and inspiring message of why you’re doing what you’re doing and what you want for people.
If you can sum this up in a few sentences you’ll reap the following benefits:
Let’s dwell on that last point for a while.
I want the message you give to be fun and inspiring for you and for other people. Ideally your answer will be intriguing or slightly provocative to get other people interested and asking questions.
I got really pretty good at this, having had a number of important sounding but confusingly titled jobs in the past.
About ten years ago I was an IT Consultant. Nobody knows what an IT consultant does. Not even me.
You’re generally met with a look of confused disappointment when you tell people you’re an IT consultant.

Life in I.T.
Well at least you’re not an accountant, they might say.
I was one of those too.
Although I enjoyed the work and could see real value in what I was doing, I didn’t tell people I was an IT consultant straight up when they asked. Instead I would tell people that:
“I make the internet work.”
Everyone knows what the internet is. Everyone can relate to this, and it’s kinda funny (if I do say so myself!)
When people hear this they are interested because it is something they can relate to because they use it every day. This then gives me a framework from which I can explain the benefit of what I do. And once they understand, they might realize that their friend Pierre does something similar. We’ve built a fun rapport.
My next job was as a management consultant. Nobody knows what a management consultant does. Not even me.
People usually hope that you’re some kind of doctor. You’re not.
When people asked me what I did, I wouldn’t tell them I was a management consultant. I would tell them that:
“I make banks happy.”
This gets their attention. It’s something they can relate to and understand and it’s intriguing. They laugh and ask what I mean. I tell them:
“You can think of a bank, or any business, like a big machine with a hopper on top, wheels and cogs in the middle and a chute at the bottom. You throw money, time and energy in the hopper, the wheels and cogs spin around, and more money comes out of the chute. My job is to oil the wheels and cogs so that more money comes out of the bottom. This makes banks happy.”
Which is actually pretty much what I do now, except the machines are smaller and more fun. And now I help people build the machine too!
The important thing is that this conversation is fun for me and it’s interesting to the person I’m talking to. I convey a benefit that people can relate to. When they express an interest I explain the process in a context they can understand. My delivery of this message is confident and congruent because I know I can make the value of my work and my enthusiasm for it understood.
So enough about me…
I want you to brainstorm your very own answer to this question.
Sit down with a sheet of paper and get creative. Don’t worry if you haven’t done any market research or you haven’t figured out your niche market. Forget about that stuff for now. Get creative. What inspires you?
Here are answers that some of my clients have given to this question:
I help people to start living their dreams NOW!
I help people to live with no regrets.
I help students to find the career path that really excites them
I help couples to feel like they did when they’d just met
I help people to really understand their connection with God
I help women find what truly satisfies them in a relationship
I help people find balance and happiness in their lives
I want you to come up with something that uniquely inspires you. And make sure it also explains the benefit of what you do.
I think you’ll have a lot of fun doing this, and it’ll allow you really tap into why you want to be a coach.
Now let’s imagine you’re at that party again.

Let's get the party started!
Maybe the guy who failed to get excited about the coaching process has a son who is really struggling to choose a career?
Maybe the stamp collector in the corner really wants to work on his connection with God?
Maybe the host has a friend who wants to turn around a difficult relationship?
I hope you’re now beginning to see how powerful this simple exercise will be for you.
I wish you all the best of luck with it.
Be inspired!
JJ Jalopy.
Become a Life Coach
P.S. For bonus points, try to think of a fun way to describe the coaching process that people can really relate to. We’ll touch on this briefly tomorrow!
How to Become a Coach. Coaching Business Advice with JJ Jalopy.
Hello again! It’s great to see you again at Casa Jalopy.
You caught me with a nice steaming hot cup of green tea with mango, and a big beaming smile on my face.

Refreshing!
Why the smile, JJ, you ask?
(Yes, I really am talking to myself now.)
Well I don’t think you ever need a reason to smile. Do it now just to prove it to yourself.

Just smile – Do it now!
Feels great, doesn’t it?
But as you asked so nicely, the Cheshire Cat grin on my face is there because your life coaching business raconteur friend JJ was today namechecked in a blog post by none other than internet marketing and asset protection megastar, Rob Northrup. Click on his name for proof. And check out his fabulous website whilst you’re at it.
This makes JJ happy.
(And makes him want to talk in the third person. Strangely enough.)
Although I’ve been active in the consulting, coaching and business world for close to ten years, the internet marketing world is still pretty new to me. So far Jalopyland has been around for less than a week and I already feel like we’re building massive momentum here. I’m excited and I hope you are too!
Now what did I want to talk to you about today?
Oh that’s right. Modeling.

Work it baby!
Not like that. I’m pretty but I’m not that pretty!
For the last few days, we’ve concentrated on creating a productive mindset and a we created a commitment plan to allow you to commit your time to your new business.
Then we had a think about what would happen when you sat down to start work on your new venture.
We realized that there are a lot of things you could potentially be working on and that, being human, you can only concentrate on one of those things at any one time.
We agreed that two things would need to be true in order that you could feel confident and productive and free from overwhelm. They were:
So we realized that we need a plan.
Now what’s the best way to get from Place A to Place B?
(It’s not a trick question!)
You walk in a straight line away from A and towards B. You keep walking along that line until you get to B.
Awesome.
But what if you don’t know how to get to B? Or you don’t even know where it is?
I think it’s story time again!
Let’s pretend that three of our friends are scattered across Paris. They’ve been having a lovely time on their respective errands, but they want to meet up now. They agree to meet at Le Louvre in an hour.

Le Musee du Louvre
David decides to set off in a random direction. He figures he’ll see something he recognizes soon.
He doesn’t.
But he does see an arty-looking lady in high-heels and stockings. He supposes she might be going to the Louvre too so he walks with her for a while. He discovers she’s an American student. And whilst they don’t end up any closer to Le Louvre, they both have a very nice time.
Jane is a little smarter. She goes to the Tabac to buy one of those little fold-out maps. She carefully finds her location on the map, finds the location of Le Louvre and heads off in that direction.
Unfortunately, she had the map upside down. Twenty minutes later she’s further away than she started. She gets a taxi.
Katie is smarter still. She decides she’ll ask someone. Someone local, in fact. She’s sure to find someone who has walked to Le Louvre from here and can tell her how to do it. She talks to a guy in a beret and stripy jumper with onions round his neck.

Not all French people look like this.
He shrugs and grunts. It happens sometimes.
Then she asks a lovely man called Jean-Paul who lives just round the corner. He works at the museum and he walks there every morning. He tells her the route that he takes. She listens to his instructions, follows them and gets to the palace with the minimum of fuss.
You want to be like Katie.
In the next few days we’ll be looking at the steps that the most successful coaches and consultants have taken in starting their new businesses. These are the very same steps that I use within my consulting practice and on my coach mentoring scheme.
I’ll talk you through it, step by step.
We’re going to break it all down into simple steps that just work.
We’ll talk about the actions you can take which will skyrocket your success and attract more clients than you can handle.
We’ll talk about some of the common pitfalls and how you can avoid them.
We’ll learn from the very best. We’ll learn from their successes and their mistakes.
So stay tuned!
In the meantime, why not take a look at the link below? It’ll take you to a site owned by my buddy David Wood. He’s a Australian life coach with crazy hair and a big smile! He’s a coaching superstar and the founder of the International Coach Academy.
He interviewed ten coaches who built their coaching practices from nothing to the million dollar enterprises they are today. And he found out exactly how they did it.
It’s absolutely jam packed with value and I think you’re going to love it.
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10 Super Coaches Reveal Their Secrets How are these life coaches earning $30,000 to $1.4 million per year?
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Well once again, it’s been an absolute pleasure having you over.
I can’t wait to see you tomorrow to really get into the nitty-gritty of starting your business.
Have a wonderful Sunday evening!
Come back tomorrow.
JJ Jalopy.
How to become a coach. Coaching Business Advice with JJ Jalopy
It’s a wonderful sunny day here in Jalopyland!
How nice you are to come and find me here at the park. I’m so pleased to see you that my ice-cream is melting into my laptop keyboard!

Yum!
HUGE day today!
Yesterday you produced a working schedule and I promised that we’d talk some more about how to make the time you spend working on your new business as productive as possible.
So let’s make pretend again!
Let’s imagine you took the plunge and you decided to leave your job. This is great, you think, now I can devote all of my time that I would have spent at work to my new business.
You sort out some other details and you make a commitment plan which looks like this:
I’m going to work from 8 a.m. to 4 p.m. every week day, and 2 p.m. to 8 p.m. on Sunday.
I’ll arrange for Dad to pick the kids up from school every day so my work is uninterrupted in the afternoon.
Perfect!
Now it’s your first day of your new life.
You wake up in the morning, brimming with enthusiasm for your new venture.
You leap out of bed, make breakfast, get the kids off to school and you’re ready.
You feel great. You’re excited. You’re energized.
You’re REALLY GOING DO DO THIS!
Then the doorbell rings.
It’s Marjorie.
Marjorie has heard that you don’t have to go to work anymore. She figured you’d enjoy the company.
And you don’t want to be rude. So you let her in. You figure you’ll make her a coffee, you’ll shoot the breeze for half an hour, and then she’ll leave you to get on with your work.
But you know Marjorie.
Marjorie likes to talk.
Boy, does Marjorie like to talk!
And in other circumstances, you might enjoy hearing all the gory details of your neighbors infidelity with the handyman.

Handy!
But today it makes you mad!
You feel mad at yourself for letting her in when you had work to do.
You feel mad at yourself for not explaining how important your new work is to you.
You feel mad at Marjorie because she WON’T STOP TALKING!!
And meanwhile, nothing is getting done…
Oh dear.
It wasn’t a great start.
But don’t worry. It’s okay. Don’t beat yourself up about it. You had the best intentions and Marjorie didn’t know better because you hadn’t made it clear to her.
We can easily make this better with clear communication and a small shift in attitude.
Allow me to explain…
One of the reasons that you decided to create your own home business was likely some sense of dissatisfaction with your employment. So naturally, you may want to set totally different rules in your own home business.
And that is generally a good thing. There are many accepted aspects of large business that you will not want to copy in your small home business…
You won’t need an office building. You won’t need staff (in the commonly accepted sense.) You won’t need an organization chart. You won’t need a formal business plan (at least at the start.)
All that stuff might make you feel like you’re running a big serious business venture and it might impress your Mum and her friends. But it’s going to cost you a lot of money and will inevitably hurt your business in the long term.
There is one particular aspect of your job, however, that you would do well to model in your coaching or consulting business. (Or indeed any home business.)
And that’s time management.
You don’t have a boss anymore.
That isn’t an opportunity to turn up late, take enormous lunch breaks and get drunk in the afternoon! It means that you have to play boss.

You're the boss!
It means that you are responsible for ensuring that you put enough time into your new business.
And it makes a lot of sense for you to be as strict with yourself, if not more so, than your boss would be.
The time you spend on your new business is as important…no it’s MORE important…than the time time you spend at your “job”.
Be sure to treat it as such.
And make sure everyone else in your life understands that.
Take time to sit down with your friends and family and explain how much this means to you. Explain that, even though you might be working at home and not in a big fancy office, you are at work.
Ask them to be respectful of this and respectful of your time.
If you have to, explain to your family that you are doing this for them as well as for you. Do what you need to do to make them understand.
If you have children, maybe consider giving them small tasks to complete for you to get them involved.

Get the kids to help!
Now we can see how easy it would have been to avoid getting mad at Motormouth Marjorie!
You’d treat her in the same manner that you would deal with a personal phone call in the workplace. You’d explain that you were busy with work and schedule a time to catch up when you are less busy.
Super easy!
Let’s pretend now that you’ve had the conversation with your friends and family already, all distractions are cleared away, you’re feeling good and you are ready to devote your undivided attention to your day’s work on your new business…
So what are you going to do?
Well I guess I’d better figure out a name for my business. And I suppose I’ll need a business plan. And I’ll need to sort out my branding. And I’ll need a website. And a business card. Oh, and some clients too, that’s important. But I have no marketing material, and…. Oh my God. I’m never going to get this done!!
Right.
This is where we need a simple, practical plan. This is the fun bit!
At any one time:
To be at your most productive you need to:
That’s lovely JJ, you may say, but how do I know what is the single most important thing I could be working on?
Well luckily many people have done this before – some more successfully than others.
We’re going to copy the successful ones!
This approach might be frowned upon when doing your homework but in the business world it’s simply good sense.
And we’ll talk about that tomorrow.
The sun is going down and it’s getting a bit chilly now. I’m going to head inside for popcorn and a movie.
See you tomorrow. Take care!
JJ Jalopy.
Life Coaching Business Advice with JJ Jalopy
I love Fridays!
A lady stopped me in the street this morning and gave me chocolate. That’s when you know it’s going to be a good day!
A glass of red? It is Friday after all.
It’s nothing special but I like it. It’s South African.

Well it's the weekend!
Let’s recap a little…
The day before yesterday you made a decision that you’ll really commit to making your home business dream a reality.
Now the business idea you had is no longer a whim. It’s no longer an excuse for underperformance at your job. It’s a big bright shiny part of who you are and what your future will be.
You’re not John Smith – accountant who might be a life coach one day when he has enough money and the kids have grown up and he’s read a hundred books on the subject and the end of year accounts are finalised.
No. That sounds rubbish, doesn’t it? Don’t be that guy. He’s the one with halitosis who talks about his car and his 401K at the dinner party.

It's party time!
But that’s okay.
And it’s not you.
You’re John Smith – Life Coach Extraordinaire!
Or maybe John Smith – Super Fly Consultant Guy!

Super Fly Consultant Guy!
Whatever gets you excited. Whatever floats your boat.
And you might happen to work at an accountancy firm during the day. For now. And that’s okay. But your new business and identity will now be your focus.
So that was Step 1. You decided to go for it and then you owned the decision by making it part of your identity.
Next you took small but immediate action towards that goal. It didn’t really matter what you did. The fact that you did it and it took you closer to your dream was the important bit. You were simply gaining momentum and adding certainty to your decision.
That was Step 2.
Then yesterday we said that you’ll want to create new habits which support your new identity as Life Coach, or Consultant, or Home Business Owner.
And to build these habits we’re going to make a commitment plan so we can take regular, scheduled, consistent action in the direction of our dream.
This is Step 3 and is our focus for today.
In summary, our steps to Commitment look like this:
Easy right?
Of course it’s easy! Everything is easy when you break it down into small enough chunks.
Now about that plan…
I could tell you that creating your new business is going to be easy.
I could tell you to sit on your butt and pretend you’re already a successful life coach. I could tell you to feel really positive and really grateful that you’re a successful life coach. I could tell you that if you visualize and visualize and affirm and affirm then the clients and the money will soon fall at your feet.
But I like you too much for that.
The truth is that setting up a new business takes a lot of work.
I’m not saying that the other stuff won’t be helpful. Much of it will. But you are not going to get away from the fact that building your coaching or consultancy practice is going to be a lot of work.
And it’s also going to be a truck load of fun!

Fun fun fun!
Your trusty Mentor JJ will be by your side the whole way.
Now to accomplish any task you need two or more of the following resources:
We’re going to create a plan to allow you to bring as much of the first two, and as little of the last one to your new business as you can.
So I’m sure you did you homework from yesterday. You have an idea of the amount of time you could bring to your business venture. That’s great.
Now it’s time to get a little more specific and make a real schedule. Something like:
I’m going to work on my new business for at least two hours every weekday evening, and four hours on Sunday starting after lunch.
Or
I’m going to work from 9 a.m. to 6 p.m. on my new business every weekday.
You know what’s coming next, don’t you?!
(You’re far too smart for me.)
I’m going to challenge you to see if you could dedicate more time to your business.
I know. I know. You have other obligations all competing for your time and energy. You may have kids to feed, school runs, sports events, a job – the stuff you were spending your time on before you decided to start this new business!
I’m going to suggest that you try to simplify your life as much as possible to give your business the high priority in your life that it deserves.
Maybe you could:
There are many things you might try. See if any feel right for you.
Now, supposing you’ve managed to do that, your plan may start to look a little like this:
I’m going to work from 9 a.m. to 6 p.m. on my new business every weekday, except on Wednesday when I must pick the kids up from school at 4 p.m.
I’ll arrange for Jane to take the kids to and from school every day except Wednesday. I’ll ask George to pick the kids up from soccer practice on Thursday.
Super easy!
That’s a plan that you can succeed with!

Success!
Compare yourself now with the person that says…
I’m going to work hard on my business this week.
…and tell me which one is mostly likely to succeed.
Don’t you feel good now?!
We’ve achieved a lot today and it’s getting late, but I’d like to ask you to do one more thing… if you don’t mind.
I’m going to ask you to make a non-negotiable agreement with yourself to stick to that plan. You might change the timings if you really have to, or you might switch days one week, but you will work at least the number of hours in the plan because you’ve decided to. Be a little bit unreasonable with yourself!
Now you’re not going to have a boss anymore, you’re going to learn to be your own boss. Be strict with yourself, but also be nice. Give yourself lots of credit for the effort you put in.
Adhering to the plan you’ve just made will build constructive habits which will form the launch pad for your assured future success.
I think it’s really important that we build these foundations together. Soon we’ll get into the really juicy specifics of building your business. It’s going to be wild and it’ll blow you away! But before we jump into the detail we need to plan to win, right from the start.
So tomorrow I’m going to talk a little about energy. We’ll discuss how you can be as productive as possible in the time you devote to your business. We’ll also anticipate any problems or conflicts you might encounter in working your schedule and we’ll do our best to ensure your plan runs smoothly.
It’s been great chatting to you again.
It was a bit heavy today, I know, but I think this will have been valuable to you.
I’m off to bed with a nice hot mug of cocoa.
I’ll see you same time, same place tomorrow!
Goodnight!
JJ Jalopy.
Life Coaching Business Advice with JJ Jalopy
How lovely it is to see you again. I’ve been expecting you.
It’s beautiful sunny day here in England. Let’s sit out on the balcony. I’ve made Pimms and Lemonade. Yum.

Well it's sunny!
Today is a big day. I’d love to joke around with you for a little while, but we otter get started straight away!
(Today is always a big day.)
Yesterday we spoke about decisions.
I urged you to make the decision to either:
And you did.
So… Congratulations on making your decision!
You didn’t know it, but that was Step 1 in the JJ Jalopy Guide to Total World Domination™.
Wasn’t it easy?! You’re taking control and consciously crafting your future. Awesome.
And we’re only getting started!
Now given that you’ve come back to see me, I presume that you decided to take the first option.
Remember we talked yesterday about the importance of taking actions which are consistent with your decision? In coming back here you’ve shown you understand this. Props to you!
Before I rush into Step 2, I’d like to take some time to thank you for your overwhelmingly wonderful and positive comments yesterday. You make this fun. I can tell this blogging lark is going to be an absolute scream!
Pour yourself a drink as I read from the mailbag:

Thanks for all your comments!
Philip commented yesterday:
I’d love to hear you expand on the advice to “never leave the scene of a decision without taking some action that backs it up.” It sounds like good advice, but I don’t totally get it yet.
Thanks Philip. I love receiving questions. It’s great that you’ve asked this because it provides us with the perfect introduction to the next step I invite you to take towards pursuing your dream.
Let me use an analogy…
Let’s say you’ve decided to get fit and healthy. (No I know this doesn’t apply to you, Adonis – you can pretend.) Let’s say you’re fed up with being unhealthy and overweight. You’re fed up with vainly hoping things might change one day. You’ve decided that enough is enough and it really is time to change now.
“From now on I am committed to being healthy,” you say.
And in that moment you have total power.
You have the power to change the course of your entire life in that one moment…
… and you have the power to forget all about it and be eating chips in front of the TV by the evening.

Living the dream!
The fact is that for the decision to have power, your future actions must be compatible with the decision you made. I call that commitment.
When you said “From now on I am committed to being healthy,” the following kind of thoughts may have tumbled from your brain:
- but I love pizza
- but I’ve failed so many times before
- but it sounds like a lot of effort
- but I don’t know how
- but I don’t belong to a gym.
- but salad is for rabbits, not people.
Making a decision does not make the “buts” go away.
Daring to make a decision is simply step 1. To follow through you need commitment.
When you commit to a decision you act in line with that choice regardless of those “buts”. You get off your butt and get those jogging shoes on even though you’re tired and you had a hard day at work and Scrubs is on TV. You just do it regardless – because you decided you would.
Easy, right?
Well, there’s more.
It is difficult to stay committed without good habits.
Did you pay attention in Physics class?
Well don’t worry. I did. (I was and still am a total nerd for learning!)
In Physics class we learned about Newton’s Laws of Motion. It is our knowledge of these laws that allows us to send a spaceship to Saturn. It was our knowledge of these laws that allowed Louie Armstrong to sing on the moon!
Isaac Newton was a super brainy guy and the most influential Physicist ever. (Whatever Einstein tries to tell you.) He was about more than just apples, you know.

Newton – More than just falling apples.
According to Newton’s First Law of Motion it requires effort to get a stationary thing moving and it requires effort to get a moving thing to stop. (If you’re wondering what that noise is, it’s probably Sir Isaac, turning in his grave.)
You need to give the ball a push to start it moving. You need to put something in its way to get it to stop.
You get the picture, right?
Well your actions and behaviours and habits work in a similar way. If you start taking consistent action in one direction it’ll become easier and easier until it sticks and becomes a habit. When it’s a habit it’s going to take a lot of effort in a different direction to change that habit.
So what we’re really looking to do is build habits which support the decision you’ve just made.
If a habit is a continually rolling ball then to build a habit we first need to push the ball to get it moving, and then we need to clear out all the obstacles in its path, keeping it on the straight and narrow with routine, consistent, easy action.
You push the ball by taking rapid action straight after the decision.
You might go immediately to the store to stock up on healthy food. You might call the gym to enquire about gym membership or a Yoga class. You might look up new recipes on the internet. It doesn’t have to be anything grand. Success is built on a series of small steps.
So that’s what you did yesterday. You got the ball moving. You decided to go for it and you took action.
With one small task you decided to start turning your dream business into reality.
You generated momentum.

Rolling Rolling Rolling
Phew… Does that answer your question Philip?
There’s more, of course….
Next you’ll want to actively ensure that nothing else stops that ball. You need a plan.
What I’m talking about here is not a blow by blow account of the steps you’re going to take to achieve your desired goal. You might make a plan like that later but, for now, you’re really just looking to make a plan to get committed. That comes first.
It is from the fertile soil of commitment that your beautiful body (or your beautiful business) will grow.
And we’ll discuss how you go about creating a commitment plan tomorrow. For now, just have a think about how much time you might be able to devote to your business venture over the next few months. Be easy with it – just have a think.
And now the Pimms has gone to my head a little and I feel like a cuddle with Kalpna Jalopy.
You can let yourself out.
Tally-ho!
JJ Jalopy.
Life Coaching Business Advice with JJ Jalopy
You’re back! How lovely it is to see you again.
I was hoping you’d come by. Sit anywhere you like. Don’t worry about your shoes.
Today I’ve been thinking about decisions.
And really one decision in particular.
Allow me to elaborate by means of an example.
Now I’m sure you’re nothing like the person I’m about to describe. What I’m about to say might not apply to you so you may need to play along a little…
Imagine that you have a job. Or imagine that you don’t.
(…and given that we’re pretending, why not make yourself incredibly attractive and charismatic, just like me!)

It's me!
Maybe you really enjoy your job. Or maybe you hate your job. Maybe you would enjoy your job if it weren’t for that idiot boss or the guy next to you who’s told the same photocopier anecdote to the last ten people who were unfortunate enough to walk past his desk.
Either way you get up in the morning to go to work, you do your eight hours a day, and you come home.
But you also have a dream.
Maybe it’s the kind of dream that slaps you in the face every time you walk into the office building. An “I’m going to run this place” dream; an “I’m going to be a Broadway star” dream.

I know what I want!
Or maybe it’s not so clear just yet. Maybe it’s just a sense that you’d like to be working for yourself.
You carry the dream around with you. You daydream about it during the day. You tell yourself you’re going to make it happen just as soon as you have more money, more time, more knowledge, more training, more confidence…
You carry your dream around with you as a little ray of light in your working day. A happy little distraction from Boring Bob and his stories about his combination boiler. A convenient excuse for not really going for that promotion- because what does it matter, right? You’ll be leaving soon to make a million on the internet.
Except that you won’t.
Because there is always an excuse. You can always be better prepared.
<< Sip of tea >>

I do love me a cup of tea!
Can I tell you a secret?
Can you guess who the person in the story is?
It’s me. The inimitable JJ Jalopy.
Before I decided to really go for my dream I could list a million excuses for not really committing myself:
Can you imagine it? The magnificent JJ Jalopy thinking these things?!
Of course you can! Fear and indecision live within all of us. It’ll always be there. But we get to choose how we respond to that fear.

Love the fear!
An awesome book that I’ve never read is Feel the Fear and Do It anyway by Susan Jeffers. I picked up the book, glanced at the cover, put it back on the shelf and headed straight to the in-store Starbucks for chai latte and brainstorming. The title told me everything I needed to know. It was time to commit.
(I call that speed of implementation, by the way. It’s a super important concept that I’ll be sure to hammer into your consciousness in the coming weeks and months of our relationship.)
What I’d like to challenge you to do today is to make a decision. Either you commit to going for that dream right now, or you commit yourself fully to the other areas of your life, putting that dream away for now, happy that you’re concentrating on the right thing.
Those are the only choices. I urge you to make the decision now.
Whichever way you decide it’s okay. You made a decision and it’s the right one because you made it. You’re black or white, no longer grey. Grey is for dirty computer peripherals. You deserve better.
A wonderful thing happens when you bring yourself fully to a task. Just you wait and see!
Now before I go, I have one last thing to ask of you.
A wise man once advised me to never leave the scene of a decision without taking some action that backs it up. (I’d tell you who it was, but I mentioned him yesterday and I don’t want to reveal my self-help man crush just yet. We’ve only known each other a day or two…)

I can see his bum!
So I want you to think of one little action that you can take right now that supports the decision you’ve just made.
Perhaps you could think of someone you could call to offer your coaching or consulting services? Perhaps you could write down an action to perform tomorrow morning at work to affirm your commitment to achieving that promotion?
Now go do it. Go go go!
Don’t worry, I’ll shut the door. Come back again.
Run run run!
JJ Jalopy.
Welcome fellow internet adventurer!
This is my new home on the internet. Come on in and make yourself at home.
I know it’s not much to look at just yet – I’ll be giving it a lick of paint soon – but for now now it’ll be plenty fine enough for a pot of tea and a chin wag.

A nice hot cup of tea. Lovely.
Teacake? (My favorite!)
I’m JJ Jalopy: raconteur, entrepreneur, Louis Pasteur.
Okay. You caught me in a fib. I’m no microbiologist and I wouldn’t know where to start when it comes to creating a vaccine.
What I do know about, however, is your business.
That’s right. Your business.
Not your J.O.B.
Your business.
The one you started a few years ago that’s starting to really blossom?
I can help you to oil the gears of that beloved machine to free up more of your time for the creative stuff that’s really going to make the difference.
How about the home business that’s struggling? It was so exciting to take the plunge and work from your own home, wasn’t it?! You’d have no boss, more freedom, more time with your family, more fun, more money. You’d be sexier, funnier, bigger, stronger, faster, more productive!
Right?!
Well maybe it hasn’t worked out just yet. Just maybe you have a list of outstanding jobs as long as the Champs-Élysées, you’ve barely spoken to friends and family in months and the crashing tidal wave of income that was sure to come your way has turned out to be more of a trickle?

Not quite a tidal wave.
That’s okay. Don’t worry. Stay with me. In the weeks and months and years to come I’ll help you to gain clarity.
Maybe we can turn it around. Maybe we’ll have to let it go and try again. It’ll be okay either way. You will succeed in the end if you want to. This much I know.
How about the home business you’re just starting? The life coaching practice that lives inside your head as a dream? The one that’s going to bring you so much wealth and fulfillment just as soon as you get the time? The consulting practice which will skyrocket your income just as soon as you get enough money to quit your job?
Well I love those businesses. I love a blank slate as much as I love to help turn around an existing business. If you stick around here you’ll learn tried and tested approaches to starting and marketing your business which just work. This stuff has been done before many times. I’ll show you how to get from A to B, with time to spare for a cup of tea and a hob nob.
I started my career in business in 2001. I was a Management Consultant for a big, important-sounding consultancy in London. I wore a suit to work. I had business cards. I gave most of them to my Mum. She was so proud!
I worked for many of the major players in the UK investment and retail banking market. I saw a lot. I learned a lot. I talked a lot. Most of the time I even knew what I was talking about. I drank a lot of tea.
I enjoyed my job but I didn’t love it.
And if you’re like me, you’ll find it difficult to do something that you don’t love. My bed is the comfiest bed in the world. It takes something spectacular to get me out of that thing in the morning.

I love my bed!
So I found something that I do love.
(And thankfully it’s relevant to our little story.)
Mrs. Jalopy (Kalpna) is a super-successful life coach. She’s probably the best in the world and would kick Tony Robbins’s giant white ass in a coach-off any day. No question.
And what she wants to do is coach.
That’s what all good coaches want to do. That’s what she’s awesome at.
Good business people want to doing the creative work that is their speciality. That’s where they contribute the most.
Kalpna didn’t want to be writing business plans or setting up marketing campaigns. She didn’t want to be documenting business processes, working out supply chains, or setting up email auto-responders. In fact, she didn’t know what half of that stuff was, or whether or not it was important. (Most of it isn’t really.) So she worried about not doing it.
What I love doing is helping people to set up and design their home businesses in such a way that they can stop worrying and concentrate on the good creative work they love doing.

He loves what he is doing,
Whatever your situation – if you have or are interested in setting up a home business, coaching or consultancy practice – please stick around and talk to me. I think you’ll find a lot of value here. And I hope to have a lot of fun with you.
This is going to be pretty informal. I like it that way. One day I might write a detailed step-by-step guide. The next day I might post a bad joke about a drunk otter. We’ll see how it goes. What I ask is that you contribute to this blog if you are getting value from it. Like all good attention-seekers I feed off the energy of those around me and I’d love to hear your encouragement and suggestions.
Now if you don’t mind, I’m exhausted and it’s past my bedtime. You can let yourself out if you don’t mind.
Until next time.
JJ Jalopy.