A 3-step antidote to entrepreneurial ADD
Dave is quitting his day job in six months’ time.
He’s been quitting his day job in six months’ time for the past four years.
He’s never short of ideas, Dave.
And he’s always on the look out for the newest trend in the market. He knows where the next big wave is going to be and he’s sure to be riding it.
But then he spots another wave.
The new wave is as absolute beauty. It’s even bigger than the last one. He can’t miss this. Not this one. Man, he’d kick himself if he missed this.
And so goes the cycle.
The constant search for the newest biggest wave. The distraction of the shinier shiny thing. Entrepreneurial ADD.
In these modern times – the age of the internet – entrepreunerial ADD is more of a problem than ever.
Why?
Because the barrier of entry to any market now is so low.
Anyone can put up a website in a couple of days, for practically nothing, and be in business.
So what’s the antidote?
The antidote is a plan.
And a sober commitment to that plan. No more messing around.
The steps you take might look something like this…
1. Find a market.
Find a market that you can be really passionate about.
Find an area of that market (or niche) with:
- high demand (lots of people want what you’re offering)
- low competition (few other business are offering it and offering it well)
More on this? Try here, here, and here.
2. Figure out what you need to do to be the best in that market
Work out who your customers really are and what they really want.
More on this? Try here and here.
Spy on your competition. Find out exactly what they’re doing. Copy the best bits and improve on them.
If they’re online then this bit is easy. You can:
- Subscribe to their newsletter / auto-responder sequence.
- Analyse their keywords, back links etc. using an SEO analysis tool
- Join their affiliate program and ask loads of questions
When you’ve done all this then you should have an excellent idea of how to build a better business.
3. Do that stuff. And keep doing it.
You now have a sober plan of what you need to do to appeal to your customers and dominate your competition.
All you need to do now is to start doing it.
And carry on doing it until you start making a profit.
I think that Dave would quit his job in six months’ time if he followed this plan.
What do you think?
Love JJ
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Comment by Philip Graves
31 October 2009
I used to work with someone just like this. Full of massive ideas but totally unwilling to see them through.
And if he did make the first couple of tentative steps he would give up the moment something didn’t go his way.
If people can recognise this trait in themselves your steps will definitely help them.
Philip
Consumer Behaviour Expert
[The Consumer Behaviour Research Resource]
Comment by Las Vegas Boomer Dating Expert
1 November 2009
Hi JJ,
indeed, having a master mind group and the support of a mentor coach to keep moving and stick with it is massively important for staying with your business idea and fine-tuning and refining it over time.
excellent antidote to entrepreneurial ADD. with no drugs!
Happy Dating and Relationships,
April Braswell
Single Boomer Dating Expert
Comment by Lynn Lane
1 November 2009
JJ,
I think you are so right. It is a matter of applying your steps over and over again.
Lynn Lane->
The Warrior Of Success
Lynn Lane´s last blog ..Flip The Switch For Success
Comment by Darryl Pace
5 November 2009
JJ,
Once again, an excellent, highly valuable post. Your blog is awesome!
Health, Fitness for Working People — Darryl Pace
Comment by Lisa McLellan
11 November 2009
Thank you for putting a name to it – Entrepreneurial ADD. My husband definitely suffered from this! He finally settled on one idea, which was also in his area of expertise (thank goodness) and he is doing well.
Lisa McLellan
Babysitting Services – Babysitter in your area
Comment by Steve Chambers
16 November 2009
I would say that the antidote was a plan combined with action. They might all be great ideas that would work out if Dave approached them with a plan and massive, focused action.
If it worked out great, he would probably stick with it. If not, no worries, he’s ready for the next great thing.
Steve Chambers